... Asia’s economic growth has received much recent attention, extant theory regarding Asian consumer culture is still in its infancy. The authors highlight important developments in this area that show the path for future work. Originality/value – The authors make three contributions to the emerging...

... of the methods is made. Design/methodology/approach This is a review article covering a number of different relevant methods and briefly reviewing studies that have been conducted in Asia using these methods. Findings The paper reviews five different uses of qualitative visual and projective methods...