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Journal Articles

Researching Asian consumer culture in the global marketplace

Yuri Seo, Kim-Shyan Fam

Qualitative Market Research: An International Journal (2015) 18 (4): 386–390.

https://doi.org/10.1108/QMR-05-2015-0048

Published: 14 September 2015

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Journal Articles

How the hungry ghost mythology reconciles materialism and spirituality in Thai death rituals

Rungpaka Amy Hackley, Chris Hackley

Qualitative Market Research: An International Journal (2015) 18 (4): 427–441.

https://doi.org/10.1108/QMR-08-2014-0073

Published: 14 September 2015

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Journal Articles

Bridging practices as enablers of intercultural translation

Angela Gracia B. Cruz, Margo Buchanan-Oliver

Qualitative Market Research: An International Journal (2015) 18 (4): 442–458.

https://doi.org/10.1108/QMR-08-2014-0072

Published: 14 September 2015

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Journal Articles

The discontinuous evolution of women’s fashion in China

Mine Ucok Hughes, Giana Eckhardt, Karen Kaigler-Walker, Zelda Gilbert

Qualitative Market Research: An International Journal (2015) 18 (4): 391–408.

https://doi.org/10.1108/QMR-07-2014-0061

Published: 14 September 2015

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Journal Articles

Eastern spirituality in the western marketplace

Maria Kniazeva

Qualitative Market Research: An International Journal (2015) 18 (4): 459–476.

https://doi.org/10.1108/QMR-08-2014-0071

Published: 14 September 2015

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Journal Articles

The reshaping of Chinese consumer values in the social media era: Exploring the impact of Weibo

Jingyi Duan, Nikhilesh Dholakia

Qualitative Market Research: An International Journal (2015) 18 (4): 409–426.

https://doi.org/10.1108/QMR-07-2014-0058

Published: 14 September 2015

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Journal Articles

From ‘me’ to ‘we’: negotiating new family identity through meal consumption in Asian cultures

Prabash Aminda Edirisingha, Shelagh Ferguson, Rob Aitken

Qualitative Market Research: An International Journal (2015) 18 (4): 477–496.

https://doi.org/10.1108/QMR-09-2014-0086

Published: 14 September 2015

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Researching Asian consumer culture in the global marketplace

How the hungry ghost mythology reconciles materialism and spirituality in Thai death rituals

Bridging practices as enablers of intercultural translation

The discontinuous evolution of women’s fashion in China

Eastern spirituality in the western marketplace

The reshaping of Chinese consumer values in the social media era: Exploring the impact of Weibo

From ‘me’ to ‘we’: negotiating new family identity through meal consumption in Asian cultures

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