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Journal Articles

Researching Asian consumer culture in the global marketplace

Yuri Seo, Kim-Shyan Fam

Qualitative Market Research: An International Journal (2015) 18 (4): 386–390.

https://doi.org/10.1108/QMR-05-2015-0048

Published: 14 September 2015

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Journal Articles

Women's magazines as facilitators of Christmas rituals

Lynne Freeman, Susan Bell

Qualitative Market Research: An International Journal (2013) 16 (3): 336–354.

https://doi.org/10.1108/13522751311326134

Published: 07 June 2013

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Journal Articles

Generation Y females online: insights from brand narratives

Lorna Ruane, Elaine Wallace

Qualitative Market Research: An International Journal (2013) 16 (3): 315–335.

https://doi.org/10.1108/13522751311326125

Published: 07 June 2013

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Journal Articles

Queering beauty: fatshionistas in the fatosphere

Lauren Gurrieri, Hélène Cherrier

Qualitative Market Research: An International Journal (2013) 16 (3): 276–295.

https://doi.org/10.1108/13522751311326107

Published: 07 June 2013

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Journal Articles

Female students' drinking seen through collages and diaries

Dariusz Siemieniako, Krzysztof Kubacki

Qualitative Market Research: An International Journal (2013) 16 (3): 296–314.

https://doi.org/10.1108/13522751311326116

Published: 07 June 2013

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Journal Articles

Competing while shopping: How women shoppers create experiential value through the process of competing, co‐opeting, and cooperating at a bridal gown sale

Bridget Satinover Nichols, Daniel J. Flint

Qualitative Market Research: An International Journal (2013) 16 (3): 253–275.

https://doi.org/10.1108/13522751311326099

Published: 07 June 2013

View article titled, Competing while shopping: How women shoppers create experiential value through the process of competing, co‐opeting, and cooperating at a bridal gown sale

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Journal Articles

Identifying likeable attributes: a qualitative study of television advertisements in Asia

Kim‐Shyan Fam, David S. Waller

Qualitative Market Research: An International Journal (2006) 9 (1): 38–50.

https://doi.org/10.1108/13522750610640549

Published: 01 January 2006

View article titled, Identifying likeable attributes: a qualitative study of television advertisements in Asia

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Researching Asian consumer culture in the global marketplace

Women's magazines as facilitators of Christmas rituals

Generation Y females online: insights from brand narratives

Queering beauty: fatshionistas in the fatosphere

Female students' drinking seen through collages and diaries

Competing while shopping: How women shoppers create experiential value through the process of competing, co‐opeting, and cooperating at a bridal gown sale

Identifying likeable attributes: a qualitative study of television advertisements in Asia

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