... and collaborative practices can enhance more responsible and sustainable consumption of water resources in the UK. Practical implications The study can inform marketing strategies on community engagement with localised water sustainable actions and encourage policymakers to develop concrete marketing...

... the symbolic content of the image of the region. Research limitations/implications While the paper underlines the embeddedness of collaboration within broader discursive contexts and cultural sensitivity attached to communication, it does not cover how broader discourses constrain communicative processes...

... areas. Findings The study identifies the following six key dimensions of CI in the UK industry: communication, visual identity, behavior, organizational culture, stakeholder management and founder value-based leadership. Research limitations/implications The focus on UK leading companies limits...

...Hannele Kauppinen-Räisänen; Marie-Nathalie Jauffret Purpose The impact of colour is acknowledged within the marketing field. However, research on colour communication is limited, with most prior studies focusing on pre-defined meanings or colour associations. The purpose of this paper is to reveal...

... groups. Communication Stakeholders Case study research Brand knowledge Brand meaning Inductive methods The opening example in The Tipping Point (Gladwell, 2002) describes brand meaning dynamics for Hush Puppies shoes. Prior to 1995 the brand was all but dead; its resurgence...

... management Communication Consumer behaviour Market research methods Consumer research The vast majority of brand image literature has always considered the symbolic aspects of this concept as the most difficult to understand and survey, due to their abstractness and unconscious connotation. Most...

... with this understanding, marketing practitioners could effect beneficial change within the destination or their marketing messages. © Emerald Group Publishing Limited 2010 Consumer behaviour United Kingdom Social interaction Communication Tourism management Customer satisfaction Tourism...

... is reminiscent of the entrepreneurial four P's (purpose, practices, process, and people). Communication competency is foundational to successful EM. Practical implications Entrepreneurs are encouraged to assess their personal situations and identify ways to improve their organizational and interpersonal...

... online. Additionally, the study reported in this paper aims to explore how communication sources influence both these subjective constructions and individuals' behavioural experiences with transaction activity on the web. Design/methodology/approach The study was developed within a grounded theory...

... are required to exhibit a proactive approach to leadership that results in creative solutions being found to solve complex problems. Open communication reinforces the decision‐making process and allows mutually based partnership arrangements to develop. This being the case, the network approach to business...