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Keywords: Consumer culture
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Journal Articles
Qualitative Market Research: An International Journal (2015) 18 (4): 386–390.
Published: 14 September 2015
...Dr. Yuri Seo; Yuri Seo; Kim-Shyan Fam Purpose – In this editorial viewpoint for the special issue, the authors identify a need to deepen our understanding of the important role that Asian consumer culture plays in the global marketplace of the twenty-first century. Design/methodology/approach...

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