... turn proposed by the sociologist Urry (2007) and anchored in post-human ontology. Findings Concentrating on object circulation provides novel insights in consumer research, with the need for visual ethnography centered more on the movement of objects in consumers’ personal spaces. A qualitative...

...Mona Moufahim; Victoria Rodner; Hounaida El Jurdi; Samuelson Appau; Russell Belk; Diego Rinallo Purpose Once the domain of theologians, sociologists and (religion) anthropologists, we have seen more recently how consumer researchers have enriched the study of spirituality and religion. Researching...

... at: geoff.lancaster@lsclondon.co.uk 17 12 2020 19 05 2021 28 06 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Advertising SMEs Consumer research Signalling theory Sport sponsorship Drawing on signalling theory, this paper...

...Eileen Fischer; Ahir Gopaldas; Daiane Scaraboto Purpose Interpretive consumer researchers frequently devote months, if not years, to writing a new paper. Despite their best efforts, the vast majority of these papers are rejected by top academic journals. This paper aims to explain some of the key...

... the weekend and stored in the freezer to be used later during the week. However, this produced tension as her mother-in-law did not approve of the practice: Asian consumption Asian identity Consumer research Family identity Meal consumption Mundane consumption Understanding family identity...

.... It is one of a few qualitative studies of online trust cues. © Emerald Group Publishing Limited 2015 Qualitative methods Consumer research Online trust cues Repertory grid technique Despite the continuing popularity of electronic commerce, the potential of online selling has...

...Laila Shin Rohani; May Aung; Khalil Rohani Purpose – The purpose of this study is to examine the use of visual research methods in the area of recent marketing and consumer research. Design/methodology/approach – Content analysis was used to investigate visual method in articles from...

... to the identification of national community rituals of consumption. Originality/value – The multi-modal use of friendship pair interviews with solo autobiographical interviews is shown to offer benefits to qualitative consumer researchers focussing on brand/identity issues. The combination of data collection...

... influence children's food consumption behaviour. © Emerald Group Publishing Limited 2012 United Kingdom Children Adolescents Diet Food products Consumer behaviour Consumer research Empowerment Co‐research Multiple methods Visual diaries Food practices Within marketing...

... --> Social science Consumer research Data collection This book discusses ethnographic research methods of observations, participation, interviewing and use of documents. The treatment of observations is the central focus. According to the author, ethnography essentially is positioned as field research...

... management Communication Consumer behaviour Market research methods Consumer research The vast majority of brand image literature has always considered the symbolic aspects of this concept as the most difficult to understand and survey, due to their abstractness and unconscious connotation. Most...

... Limited 2010 Qualitative methods Interviews Consumer research Qualitative research does not survey the terrain, it mines it. – Grant McCracken (1998) A key objective of qualitative market research is to gain access to the meanings customers care about to help managers create...

... categories: 1. Cars. 2. Photography. 3. Fashion. 4. Jazz. © Emerald Group Publishing Limited 2009 Narratives Consumer research “You buy a gun, and you get a book to find out more about it, and it goes on from there” (firearms enthusiast Bill Douglas quoted in Carr...

.... Qualitative research Internet Interviews Consumer research Online operations Qualitative researchers seek meaning and are particularly interested in the perspective and standpoint of the people they study (Hammersley, 1992). They want to get a deep understanding of social phenomena in context...

...Cova, B. and Elliott, R.; Margaret K. Hogg; Pauline Maclaran Purpose The purpose of this paper is to examine how consumer researchers working in the interpretivist tradition go about composing well founded theorized storylines, in order to convince audiences of the soundness of the theory‐building...

... as an alternative methodology in marketing research. He argues that qualitative diary research in marketing and consumer research is an innovative way of fostering a rich insight into processes, relationships, settings, experiences and consumers. This decentred practice, which turns consumers into active...

...Cova, B. and Elliott, R.; Bernard Cova; Richard Elliott Purpose The purpose of this paper is to introduce the contents of the special issue and to clarify and extend conceptual and managerial debates concerning interpretive consumer research (ICR). Design/methodology/approach A discursive...

...Cova, B. and Elliott, R.; The VOICE Group Purpose The purpose of this paper is to explore the challenges and opportunities of collaboration in interpretive consumer research. Design/methodology/approach The paper reviews literature on research teamwork, particularly on qualitative...

... translatable into explicit symbolic forms. The meanings of these forms are assumed to be in one‐to‐one correspondence with the intentions and understandings of writer and audiences. Consumer research Consumer psychology Narratives Dictionaries usually set out entries for words in ways which...

...Howard Moskowitz; Samuel Rabino; Jacqueline Beckley Purpose The purpose of this paper is to show how consumer researchers have used experimental design of ideas to understand emotions. Design/methodology/approach The approach was “quali‐quant,” mixing the insights of qualitative research...