...Diane M. Martin Purpose This paper identifies and examine a divergence of philosophies and practice between corporate/traditional marketing (CTM) and entrepreneurial marketing (EM). The paper examines the case of an entrepreneur who also possesses a deep understanding of CTM practices. The purpose...

... in behaviour and attitudes are associated with company size and respondent professional/work expertise. In particular, smaller businesses tend to be customer oriented, but often not market oriented. Small to medium‐sized enterprizes Entrepreneurialism Business‐to‐business marketing Computer software...

... for future research in this area. Finally, Abimbola and Kocak's article focuses on the building blocks of entrepreneurs and SMEs brand, reputation and organizational identity. In conducting their primary investigation, their work relies on the resource‐based view of the firm and entrepreneurial...

...Temi Abimbola; Christine Vallaster; Tobias Kollmann; Christina Suckow Purpose The purpose of this paper is to examine whether classical brand naming concepts are sustainable for entrepreneurial firms in the net economy. Design/methodology/approach A prior study of Kohli and LaBahn covers...

... (theoretically) and explain (empirically) observed reality through qualitative investigation. This approach conceptualises and explains reality, and puts forward empirical findings as representations of theoretically postulated relationships between entrepreneurial success and brand/OI/reputation. The primary...

... translatable to small businesses launching new ventures. The paper extends the existing small business branding literature into a new domain, having a strong entrepreneurial character. Not only is the previous research limited, but it is also very recent, and so it probably has not had time to greatly...

... into the concept of networking and demonstrates how the process of networking can be captured as a number of dimensions along which entrepreneurial networking may vary. The paper then explains that while previous research has allowed a conceptual framework of small firm networking to be developed, further...

... of small business, particularly entrepreneurial small business. Given these theoretical similarities and the ensuing symmetry of actions and behaviours described in theory, the research question is posed, how does an appreciation of these links aid our understanding of entrepreneurial practices...

...Michael Beverland; Lawrence S. Lockshin The essence of entrepreneurship is “effectual action”. Researchers at the entrepreneurial/marketing interface suggest that small firms adapt marketing theory to their needs, undertaking a range of emergent actions in response to day‐to‐day events and problems...

... to their propensity to engage in entrepreneurial activities in the UK in comparison to other ethnic communities. Ten case histories were developed via personal interviews with entrepreneurs in the Asian Eye “Rich‐List” of the 100 wealthiest Asians in the UK and data was supported with information from Web sites...

... necessary to support entrepreneurial ventures. Evidence is drawn from the qualitative research of a study on access to finance by owner‐managers of independent music companies (“cultural entrepreneurs”). The findings support the notion that “legitimation” is a key factor in accessing such resources...

...Eleanor Shaw This paper presents some of the findings to emerge from a qualitative study of social enterprise in the UK. The findings discussed in this paper refer to the marketing activities of social enterprises and consider the extent to which these can be described as “entrepreneurial...

..., was conducted. The study examined the extent of BI usage and evaluated the extent of implementation of effective e‐business systems in the sample companies. The study concludes that, whilst the sample firms recognized the value of both BI and e‐business models, the modus operandi of the entrepreneurial...