... Publishing Limited 2015 Asia Marketplace Consumer culture Multiculturalism As a result, it is not uncommon to observe Asian consumption practices and meanings outside the Asian region (Seo et al., 2015). Two studies in this special issue draw our attention to how Asian...

... consumers themselves can act as acculturating agents. © Emerald Group Publishing Limited 2015 Globalization Multiculturalism Bridging practices Immigrant consumers Intercultural translation Reverse acculturation In the context of accelerated global flows (Appadurai, 1997) and growing...