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Keywords: Place branding
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Journal Articles
Combining participatory action research with sociological intervention to investigate participatory place branding
Available to Purchase
Qualitative Market Research: An International Journal (2020) 23 (1): 199–216.
Published: 20 February 2020
...Laura Ripoll Gonzalez; Fred Gale Purpose Place branding research has recently focused on developing more inclusive models to better capture the co-creation of place identities. This paper aims to investigate stakeholder communication interactions in place branding processes to inform alternative...
Journal Articles
How to boost place branding leveraging on community relations: An exploration of the banking sector in Ghana
Available to Purchase
Qualitative Market Research: An International Journal (2020) 23 (4): 933–960.
Published: 05 February 2020
...Maria Palazzo; Linda Deigh; Pantea Foroudi; Alfonso Siano Purpose This paper aims to explore the relationship between community relations (CR) and the concept of place branding (PB) by analysing several companies in a developing sub-Saharan country – Ghana, and developing a framework that links...
Journal Articles
Challenges in Italian wine routes: managing stakeholder networks
Available to Purchase
Qualitative Market Research: An International Journal (2016) 19 (2): 204–224.
Published: 11 April 2016
... and maintained by “leader” firms (Hingley et al., 2010a , 2010b). 03 02 2014 26 06 2015 26 06 2015 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Tourism Italy Place branding Networks Boundary objects Wine...
Journal Articles
Cooperative behaviour and place branding: a longitudinal case study in Italy
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Qualitative Market Research: An International Journal (2016) 19 (2): 156–172.
Published: 11 April 2016
...Chiara Rinaldi; Alessio Cavicchi Purpose This paper aims to understand the motivations driving cooperative behaviour between heterogeneous stakeholders in place-branding activities, focusing on contract-based and relation-based cooperation constructs. Design/methodology/approach...
Journal Articles
A framework of place branding, place image, and place reputation: Antecedents and moderators
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Qualitative Market Research: An International Journal (2016) 19 (2): 241–264.
Published: 11 April 2016
...Pantea Foroudi; Suraksha Gupta; Philip Kitchen; Mohammad M. Foroudi; Bang Nguyen Purpose This paper aims to develop a framework that links the concepts of place branding, place image and place reputation. Focusing on the antecedents and outcomes of place branding in the context of an emerging...
