...Laura Ripoll Gonzalez; Fred Gale Purpose Place branding research has recently focused on developing more inclusive models to better capture the co-creation of place identities. This paper aims to investigate stakeholder communication interactions in place branding processes to inform alternative...

...Maria Palazzo; Linda Deigh; Pantea Foroudi; Alfonso Siano Purpose This paper aims to explore the relationship between community relations (CR) and the concept of place branding (PB) by analysing several companies in a developing sub-Saharan country – Ghana, and developing a framework that links...

... and maintained by “leader” firms (Hingley et al., 2010a , 2010b). 03 02 2014 26 06 2015 26 06 2015 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Tourism Italy Place branding Networks Boundary objects Wine...

...Chiara Rinaldi; Alessio Cavicchi Purpose This paper aims to understand the motivations driving cooperative behaviour between heterogeneous stakeholders in place-branding activities, focusing on contract-based and relation-based cooperation constructs. Design/methodology/approach...

...Pantea Foroudi; Suraksha Gupta; Philip Kitchen; Mohammad M. Foroudi; Bang Nguyen Purpose This paper aims to develop a framework that links the concepts of place branding, place image and place reputation. Focusing on the antecedents and outcomes of place branding in the context of an emerging...