... their perceptions of local values and lifestyles to provide insights into sustainable citizenship, local creativity and tourism development in relation to city brand cocreation. In the present study, emotional appeals used in YouTube videos for city branding were analyzed to understand the effectiveness...

... a vast array of experiences from the comfort of their homes. This study aims to assess the effects of Explore on the hospitality and tourism industries. Design/methodology/approach An exploratory qualitative approach was adopted. Data was collected from 18 expert interviews and 292 online reviews...

...Farhad Nazir Purpose The purpose of this study is to discern the underlying dimensions of destination branding and social media in the socio-geographical context of Pakistan. The study while selecting an event – Pakistan Tourism Summit 2019 – has explored the narratives of foreign social media...

...Mujde Bideci; Caglar Bideci Purpose Although tourist experience has been considerably studied, there is a dearth of research on spiritual cognitive stages in tourism literature. Therefore, this paper aims to reveal the dimensions of the tourist experience based on numinosity context. Design...

...Selena Aureli; Fabio Forlani Purpose This study aims to understand if network brand management is a key activity in tourism business networks and how the network brand relates to the place brand and the brands of individual network members. Design/methodology/approach Preference has been given...

...Ilenia Bregoli; Martin Hingley; Giacomo Del Chiappa; Valeria Sodano Purpose The aim of this article is to analyse how wine and tourism operators understand the concept of a wine route, to determine the impact that definition can have on the extent to which stakeholders working within distinct...

... in order to improve their tourism product. The existing ski centers and destinations are crucial for the ongoing development of winter tourism in Greece. Design/methodology/approach The study is exploratory in nature and data were collected by carrying out semi‐structured in‐depth interviews with key...

... insights about consumers' trip interpretations. Tourism and hospitality managers can use this information to improve service experiences and design communication strategies to strengthen positive iconic imagery reported by consumers. Originality/value Emic and etic interpretations of travel experiences...

.../methodology/approach The paper provides an exploration of the CCM concept and demonstrates several applications in the tourism, travel and hospitality industries. Findings CCM will be expected as the norm in the travel industry by customers of the future, yet it is only the innovators who gain real...