Issues

Special Issue: New Challenges in Brand Management. Guest Editors: Cleopatra Veloutsou, Elena Delgado-Ballester

New challenges in brand management

Cleopatra Veloutsou; Elena Delgado-Ballester
View articletitled, New challenges in brand management
Open the PDF for in another window
Add to Citation Manager for New challenges in brand management

Understanding lovemark brands: Dimensions and effect on Brand loyalty in high-technology products

Apostolos Giovanis; Pinelopi Athanasopoulou
View articletitled, Understanding lovemark brands<span class="subtitle-colon">: </span><span class="subtitle">Dimensions and effect on Brand loyalty in high-technology products</span>
Open the PDF for in another window
Add to Citation Manager for Understanding lovemark brands<span class="subtitle-colon">: </span><span class="subtitle">Dimensions and effect on Brand loyalty in high-technology products</span>

Exploring and consolidating the brand personality elements of the political leader

Varsha Jain; Meetu Chawla; B.E. Ganesh; Christopher Pich
View articletitled, Exploring and consolidating the brand personality elements of the political leader
Open the PDF for in another window
Add to Citation Manager for Exploring and consolidating the brand personality elements of the political leader

Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity

Raouf Ahmad Rather; Shehnaz Tehseen; Shakir Hussain Parrey
View articletitled, Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity
Open the PDF for in another window
Add to Citation Manager for Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity

Factors affecting consumers’ willingness to buy private label brands (PLBs): Applied study on hypermarkets

Rasha H.A. Mostafa; Reham I. Elseidi
View articletitled, Factors affecting consumers’ willingness to buy private label brands (PLBs)<span class="subtitle-colon">: </span><span class="subtitle">Applied study on hypermarkets</span>
Open the PDF for in another window
Add to Citation Manager for Factors affecting consumers’ willingness to buy private label brands (PLBs)<span class="subtitle-colon">: </span><span class="subtitle">Applied study on hypermarkets</span>

Store brand adoption and penetration explained by trust

Paraskevi P. Sarantidou
View articletitled, Store brand adoption and penetration explained by trust
Open the PDF for in another window
Add to Citation Manager for Store brand adoption and penetration explained by trust