Issues

Special Issue: New Challenges in Brand Management. Guest Editors: Cleopatra Veloutsou, Elena Delgado-Ballester

New challenges in brand management

Cleopatra Veloutsou; Elena Delgado-Ballester
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Understanding lovemark brands: Dimensions and effect on Brand loyalty in high-technology products

Apostolos Giovanis; Pinelopi Athanasopoulou
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Exploring and consolidating the brand personality elements of the political leader

Varsha Jain; Meetu Chawla; B.E. Ganesh; Christopher Pich
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Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity

Raouf Ahmad Rather; Shehnaz Tehseen; Shakir Hussain Parrey
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Factors affecting consumers’ willingness to buy private label brands (PLBs): Applied study on hypermarkets

Rasha H.A. Mostafa; Reham I. Elseidi
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Store brand adoption and penetration explained by trust

Paraskevi P. Sarantidou
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