Issues

ASP 2009 conference report

Charting paths to a sustainable future

Stan Abraham
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When an initiative is stalled by warring factions

Laura Stone
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A tiny start‐up offers invaluable innovation lessons for large manufacturers

Martin Hoegl; Matthias Weiss; Michael Gibbert; Liisa Välikangas
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Smart complexity

Daniel Mahler; Adheer Bahulkar
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A pharmaceutical company harnesses the power of analytics

T.E. Clifton, III
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Exploring “analytics” to make better decisions – the questions executives need to ask

Liam Fahey
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A comprehensive strategy for globally integrated operations

Dave Lubowe; Judith Cipollari; Patrick Antoine
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Entering the Chinese mid‐market segment: key to long‐term success?

Heiko Gebauer; Thomas Fischer; Elgar Fleisch
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CEO advisory

Strategy in the media

Craig Henry
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Editor’s letter

Editor’s letter

Robert M. Randall
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Quick takes

Quick takes

Catherine Gorrell
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The strategist’s bookshelf

Measuring the true ROI of marketing dollars

Mark McNeilly
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Learning from the expensive failures of others

Joseph Calandro
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