Issues

Special Issue: Experiential approach to consumer decision making. Guest Editors: Cheng Lu Wang, Yong Wang, Joicey Wei, Henry Chung

Understanding experiential consumption: theoretical advancement and practical implication

Cheng Lu Wang; Yong Wang; Joicey Wei; Henry Chung
View articletitled, Understanding experiential consumption: theoretical advancement and practical implication
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Examining consumer affective goal pursuit in services: When affect directly influences satisfaction and when it does not

Cheng Lu Wang; Ying Jiang
View articletitled, Examining consumer affective goal pursuit in services<span class="subtitle-colon">: </span><span class="subtitle">When affect directly influences satisfaction and when it does not</span>
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How brand concepts represented as human values promote evaluation: The triggering role of incidental emotions

Yi Wu; Yuanyuan Cai; Jiaxun He
View articletitled, How brand concepts represented as human values promote evaluation<span class="subtitle-colon">: </span><span class="subtitle">The triggering role of incidental emotions</span>
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When others show off my brand: self-brand association and conspicuous consumption

Jie Li; Shuojia Guo; Jonathan Z. Zhang; Liben Sun
View articletitled, When others show off my brand: self-brand association and conspicuous consumption
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How and when AR technology affects product attitude

Lan Xu; Lei Zhang; Nan Cui; Zhilin Yang
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The impact of advertising self-presentation style on customer purchase intention

Fue Zeng; Wenjie Li; Valerie Lynette Wang; Chiquan Guo
View articletitled, The impact of advertising self-presentation style on customer purchase intention
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Does product design stimulate customer satisfaction? Mediating role of affect

Sana S. Sabir
View articletitled, Does product design stimulate customer satisfaction? Mediating role of affect
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The interaction effect of placement characteristics and emotional experiences on consumers’ brand recognition

Sigen Song; Fanny Fong Yee Chan; Yanlin Wu
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A study of motivation and team member selection in online games

Tianyang Lou; Yuning Zu; Ling Zhu
View articletitled, A study of motivation and team member selection in online games
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Influence of virtual CSR gamification design elements on customers’ continuance intention of participating in social value co-creation: The mediation effect of psychological benefit

Fan Jun; Juanni Jiao; Philip Lin
View articletitled, Influence of virtual CSR gamification design elements on customers’ continuance intention of participating in social value co-creation<span class="subtitle-colon">: </span><span class="subtitle">The mediation effect of psychological benefit</span>
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The effects of online store informativeness and entertainment on consumers’ approach behaviors: Empirical evidence from China

Ruijuan Wu; Guiduo Wang; Li Yan
View articletitled, The effects of online store informativeness and entertainment on consumers’ approach behaviors<span class="subtitle-colon">: </span><span class="subtitle">Empirical evidence from China</span>
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Hedonism or self-growth? The influence of perceived control on individual product preferences for individuals under self-threat

Taiyang Zhao; Wei Song; Xiaotong Jin; Hongjing Cui; Yang Li
View articletitled, Hedonism or self-growth? The influence of perceived control on individual product preferences for individuals under self-threat
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Affective and cognitive dimensions in cultural identity: scale development and validation

Xiaoyi Pan; Andy Hao; Cuiling Guan; Tsun-Jui Hsieh
View articletitled, Affective and cognitive dimensions in cultural identity: scale development and validation
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