Issues

Value co-creation for developing cultural and creative virtual brand communities

Longshan Chen; Leping Yuan; Zhangxiang Zhu
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Deciphering the impact of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour

Deepika Sharma; Justin Paul; Sanjay Dhir; Rashi Taggar
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Can you represent me? The influence of consumers' self-congruity on their brand loyalty behavior

Xiaoling Zhang
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The impact of customer organization socialization: a moderated mediation model

Hongshen Liu; Zhihui Huang
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How does group-buying website quality for social commerce affect repurchase intention? Evidence from Chinese online users

Zhuo Sun; Hong Zhao; Zongshui Wang
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The effect of brand experiences on brand loyalty through perceived quality and brand trust: a study on sports consumers

Halil Erdem Akoglu; Oğuz Özbek
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Impact of COVID-19 pandemic upon fashion consumer behavior: focus on mass and luxury products

Wonbae Pang; Jisu Ko; Sang Jin Kim; Eunju Ko
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Motivation for users' knowledge-sharing behavior in virtual brand communities: a psychological ownership perspective

Ying Jiang; Junyun Liao; Jiawen Chen; Yanghong Hu; Peng Du
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The influence of e-customer satisfaction, e-trust and perceived value on consumer's repurchase intention in B2C e-commerce segment

Miao Miao; Tariq Jalees; Syed Imran Zaman; Sherbaz Khan; Noor-ul-Ain Hanif; Muhammad Kashif Javed
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Cooperator or supporter: how can cross-boundary Macau–Zhuhai metropolis promote regional tourism together?

Xi Song; Ziying Mo; Matthew Tingchi Liu; Ben Niu; Li Huang
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Organizational citizenship behaviors perceived by collectivistic 50-and-older customers and medical-care service performance: an application of stimulus-organism-response theory

Wooyang Kim; Donald A. Hantula; Anthony Di Benedetto
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Assessing measurement invariance of the CETSCALE in Guangxi, China

Hsiang-Lin Tang; Xuelin Liu; Qi Fu
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Advertising with scarcity messages and attitudes for luxury skin-care products

Joshua Fogel; Marcelle Kim Setton
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COVID-19 pandemic: consumers' purchase intention of indoor fitness products during the partial lockdown period in Singapore

Heetae Cho; Weisheng Chiu
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Market orientation, performance and the mediating role of innovation in Indonesian SMEs

Clare D'souza; Marthin Nanere; Malliga Marimuthu; Mokhamad Arwani; Ninh Nguyen
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Identifying aggressive versus ethical sales supervision in B2B service recovery: a multilevel perspective

Bilal Ahmad; Da Liu; Naeem Akhtar; Muhammad Imad-ud-Din Akbar
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Psychological consumer behavior and sustainable green food purchase

Waqas Mazhar; Tariq Jalees; Muhammad Asim; Syed Hasnain Alam; Syed Imran Zaman
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Exploring the nexus of social media influencers and consumer brand engagement

Man Lai Cheung; Wilson K.S. Leung; Morgan X. Yang; Kian Yeik Koay; Man Kit Chang
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Encroachment in a three-echelon supply chain: manufacturer encroachment or distributor encroachment

Tian Wang; Yangyang Liang; Zhong Zheng
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Fashion involvement, opinion-seeking and product variety as stimulators for fashion e-commerce: an investigated model based on S-O-R model

Alshaimaa Alanadoly; Suha Salem
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The impact of culture on millennials' attitudes towards luxury brands: evidence from Tokyo and Shanghai

Cheng Lu; Zhencong Sang; Kun Song; Kazuo Kikuchi; Ippei Machida
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