Issues

Integrating technology acceptance model and value-based adoption model to determine consumers’ perception of value and intention to adopt AR in online shopping

Investigating the technology acceptance model, image congruence and cultural differences in facial recognition payment adoption

How perceived local iconness of culturally mixed products enhances purchase intention:the mediating role of consumer perceived value

Do many options result in listening to oneself or others during boycott campaigns?

Sensory marketing: the mediating role of hedonic emotions between multisensory experiences and mall patronage intention

Does social media marketing important for MSMEs performance in Indonesia?

How employee-guest interactions and welcome hospitality create brand attitudes for first-time hotel customers

Decoding the gamer’s code: a dive into game merchandise consumption through the lens of consumer culture theory

The interplay among trust, reciprocity and commitment factors in facilitating supply chain collaboration: the case of Vietnamese fishery industry

ESG performance, media coverage and brand value

Visual attention differences toward football stadium’s naming rights: an eye tracking study

The impact of digital fashion marketing on purchase intention

Downward social comparison in explaining pro-environmental attitude-sustainable consumption behavior gap

Consumers' heterogeneous preference for organic ginger: a choice experiment