Issues

Look old, feel green: how retro design of recycled product influences green purchase intention

Chenxuan Hou; Mutsvene Nomsa; Tianfeng Shi
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How does the rise of eco-consciousness shape consumers’ buying intent? Exploring the moderated mediation model of NAM-ELM

Christine Nya-Ling Tan; Muhammad Ashraf Fauzi; Siti Aminah Harun
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Concrete or abstract? Exploring the impact of the green information concreteness of environmentally friendly products on brand attitude

Feng Li; Qinlu Yu; Mengmeng Zhang; Huanzhang Wang
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Exploring the dichotomy between brand addiction and brand love: a comprehensive analysis

Minh T.H. Le; Thao K. Nguyen; Robert McClelland; Pedro Antunes; Nguyen Hoang Thuan
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Luxury branding for MBA programmes: a study of executive education in the United Kingdom

Desmond Doran; Kevin Grant; Thuy Chung Phan
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How does brand activism trigger consumers’ boycott? The mediating role of psychological contract violation

Min Fan; Fang Zou; JiaHui He
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Psychological ownership and parasocial relationships: pathways to loyalty in livestream commerce

Mengxia Shen; Eugene Cheng-Xi Aw; Garry Wei-Han Tan; Chung-Wha (Chloe) Ki
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Marketing leadership: Does the presence of chief marketing officer improve marketing performance?

Xue Lei; Xueguo Xu; Hetong Yuan
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Pin strategy: time to test our friendship!

Yi Yu; Yanju Zhou
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An empirical investigation of service quality of intercity rail transit in the Pearl River Delta using AHP-fuzzy comprehensive evaluation

Lianhua Liu; Chaoting Lin
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The interplay of self-esteem, self-identity, self-ambivalence and impulsive buying tendency in a mediation-moderation model explaining consumer food waste behavior

Ho Huy Tuu
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Giving pleasure or avoiding risk: how social closeness shapes givers’ gift choice

Yan Gong; Lei Zhao; Wenjuan Guo; Biqin Yan; Fengpei Hu
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Examining the effect of social legacies on support for a formula one sport mega event

Vaughan Reimers; Chih-Wei (Fred) Chao; Bryce Magnuson; Anthony Kuo; Lily Wang
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