...Chiao-Chieh Chen; Yu-Ping Chiu Purpose This study applies the multiple-inference model to investigate how varying forms of influencer promotion (voluntary promotion, government collaboration and brand partnership) trigger distinct motivational attributions that shape consumer attitudes...

... role of economic development status. Findings Performance expectancy, effort expectancy, social influence, facilitating conditions and perceived risk significantly affected attitude, which in turn had a positive influence on intention to use and word-of-mouth intentions. In addition, economic...

... behavior (TPB) influences consumers’ intention to adopt BORS services. Design/methodology/approach Data were collected through a structured questionnaire and analyzed using statistical methods to explore the relationships between attitude, subjective norm, perceived behavioral control, environmental...

... (n = 539) were conducted using data collected from an online consumer panel and tested via structural equation modelling and PROCESS macro in SPSS. Findings The findings suggest that subjective norms, perceived behavioural control and attitudes positively influence consumers' e-deal purchase...

... by the theory of planned behaviour (TPB) and the knowledge–attitude–practice (KAP) theory, a 4-layered framework is developed to investigate such an issue. Design/methodology/approach 264 questionnaires are collected in the field study conducted in Tunis, Tunisia. Quota sampling method is applied. Testing...

...Huaxia Yang; Jinlong Cheng; Allen D. Schaefer; Shion Kojo Purpose The authors examined the influence of perceived value on consumer attitude and purchase intention (PI) and the relationship between attitude and PI towards sustainable luxury products (SLP) in China. Design/methodology/approach...

...Ling Ling Tan Purpose This study aims to investigate the relationships among monetary cost (stimulus), perceived greenwash fear, attitude and perceived behavioural control (organism-related factors) and green hotel patronage intention (response) using the stimulus-organism-response (S-O-R) model...

... investment portfolios. However, the concept of robo-advisers is new, and few studies have addressed issues related to them. To help readers to better understand robo-advisor adoption by a wide range of potential customers, this study explores integrated models of the attitudes (ATT) and behavioural...

...Heetae Cho; Weisheng Chiu Purpose The study aims to explore how the perception of coronavirus disease 2019 (COVID-19) affects argument quality of advertisement, attitude and purchase intentions of the indoor fitness products based on the elaboration likelihood model (ELM). Moreover, the moderating...

... of this paper is threefold. Firstly, it examines the influences of the theory of planned behavior (TPB) elements (subjective norm, attitude and perceived behavior control (PBC)) on panic buying. Secondly, it investigates online news and the perceived likelihood of being affected (PLA) as antecedents to the TPB...

... indicate that consumer preference for natural food was the most important factor for enhancing purchase intention, followed by health consciousness, health risk, attitude towards organic food and trust in labelling. Perceptions of nutritional value positively influenced attitudes towards organic food...

...Cu Xuan Le; Hu Wang Purpose The purpose of this paper is to examine a proposed model of location-based advertising (LBA) effectiveness upon the influence of integrative perceived values on consumers' attitude and behavioral responses in the immaturity of LBA in Vietnam. Design/methodology...

.../methodology/approach Four experiments were performed to test the effect of AR-based product display on the consumer’s attitude and the underlying mechanism of the effect. Findings The results have demonstrated that self-referencing reality simulation mediates the effect of AR technology on consumers...

...Prashant Raman Purpose The purpose of this paper is to develop a model to examine the female consumer’s intention to shop online. The rising number of female online shoppers has compelled the analysts and online vendors to believe that understanding the attitude and behaviour of the female...

... than attitudinal judgements, due to a potential pitfall of attitudinal scales, which researchers often refer to as an attitude–behaviour gap. Accordingly, the purpose of this paper is to examine the dimensions of ethically minded consumer behaviour (EMCB) in an Asian emerging market context. Design...

...Jihyun Lee; Yuri Lee Purpose The purpose of this paper is to examine the relationship between online retail therapy and consumers’ attitudes towards online fashion shopping malls (ATO) based on the stimulus–organism–response model. Design/methodology/approach This study examined how online...

...Shahab Aziz; Maizaitulaidawati Md Husin; Nazimah Hussin; Zahra Afaq Purpose The purpose of this paper is to investigate the factors that affect one’s attitude and intentions towards family takaful schemes, apart from evaluating the mediating role of perceived trust in the relationship between...

.... Findings Confirmatory factor analysis has been used to validate the constructs, namely, peer usage, support service, perceived usefulness, attitude, usage and performance. Based on the results, it has been concluded that attitude and peer usage have a direct effect on the use of technology. Support...

... that together represent trust of the initiator (perceived reputation, structural assurance, and website trustworthiness) significantly positively influence consumers' attitudes toward online group buying. Originality/value This study is the first one to specifically focus on how perceived benefits...

...Matthew Tingchi Liu; Rongwei Chu; IpKin Anthony Wong; Miguel Angel Zúñiga; Yan Meng; Chuan Pang Purpose The purpose of this paper is to examine the relationship among affective loyalty, perceived benefits, attitude towards co‐branded products and the intention to use such products. Design...