... Difference-in-differences (DID) Embodied mind Digital transformation Consumer behavior The development of information technology has changed the profit structure of the music industry. While revenues from record sales played a significant role in the past, they have recently been facing a rapid...

... Funding: This work was supported by National Science and Technology Council (NSTC) of Taiwan; MOST 111-2410-H-029-016-MY2. Sustainability consumption Multi-level institutions Consumer behavior Direct sales channels Participatory guarantee system Institutional alignment © Emerald...

... Previous study has used a few perceived value variables to utilize the V-A-B hierarchy model for analyzing consumer behavior. This study used three different perceived value variables and suggested that each consumer's perceived value can affect various consumer behaviors. Furthermore, previous studies...

.... Moreover, CCS moderates these relationships by weakening PC's and PF's direct influence and mitigating ASC's negative impacts. Originality/value Theoretically, this research applies and refines DPT within the underexplored context of cross-channel sportswear consumer behavior, revealing sequential...

... Consumer behavior Funding statement: This research did not receive any specific grant from funding agencies in the public, commercial or not-for-profit sectors. Live streaming commerce has become a prominent digital selling channel in Asia Pacific markets, where purchase decisions...

.... Thirdly, this study analyzes how pricing power under different live streaming selling models affects the pricing of agricultural products and farmer's incomes. Our article is primarily related to three streams of research: agricultural supply chains, live-streaming e-commerce and consumer behavior...

... of this licence may be seen at Link to the terms of the CC BY 4.0 licence . Events management Sports marketing Consumer behavior Behavioral psychology To determine fan behavior, prior research has explored sport promotion and the dynamics of fan relationships (Kim et al., 2019). Notably...

... Marketing Consumer behavior Logistics Supply chain management Machine learning The true sign of intelligence is not knowledge but imagination — Albert Einstein Since antiquity, human intelligence has ensured the survival of humans and their dominance among all species (Calvin, 1994...

... , pinyi_y@foxmail.com 02 07 2025 11 08 2025 01 10 2025 01 10 2025 02 10 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Online-to-offline O2O delivery apps Social phobia Protection motivation Consumer behavior...

...-for-uniqueness theory (Snyder and Fromkin, 2012) suggests that differentiation is crucial for identity formation. In consumer behavior, this means pursuing distinctiveness through noticeable goods (Abosag et al., 2020). Unlike identify-building CC, distinctiveness is about standing apart...

...). Shopping behavior Marketing communications Consumer behavior Marketing-dominated sources refer to point-of-sale information controlled by the business or brand manager. These sources include store displays, logos, labels, packaging, salespeople, store reputation, and promotional setups. Marketing...

... through endogeneity tests and robustness checks. By incorporating product heterogeneity analysis, the study further explores how the two models affect consumer behavior across different product categories. Furthermore, the generalizability of the findings is validated through a cross-platform comparison...

.... Thus, it expands the theory’s relevance to consumer behavior research in the short video context and emphasizes the co-creative aspect of value in service ecosystems. Declaration of competing interest: The authors declare no conflict of interest. 10 02 2025 07 05 2025 08...

.../value This paper systematically explores consumers’ value expectations and risk perceptions in the metaverse from an integrated perspective and constructs a theoretical framework based on perceived value theory and perceived risk theory. It enriches the understanding of consumer behavior...

...). This theory offers a framework for understanding the mechanisms of information diffusion and its influence on user behaviors, such as information sharing and purchasing. In social e-commerce, influencer-company collaborations influence consumer behavior, particularly in information sharing and purchasing...

.../value This study introduces the psychological mechanism by which IT affordances, source effects and consumer characteristics can foster desired consumer behavior (i.e., loyalty) in livestream commerce. Eugene Cheng-Xi Aw can be contacted at: eugenecx.aw@gmail.com 24 09 2024 14 01 2025...

... perspective, it entails continuous research in the broader context of consumer behavior, particularly digital consumer behavior. Historical overviews of consumer behavior research highlight the field’s significant and ongoing evolution from mere economic models earlier (Shammas, 1989 ; Reina Paz...

...Zheng Shen Purpose Nowadays, more and more brands are developing their own virtual ambassadors for interactive communication and marketing with consumers. Exploring the interactive effectiveness of virtual brand ambassadors on consumer behavior is crucial to understanding the interactions between...

... image. Live-streaming commerce Virtual commerce Parasocial interaction Perceived value Brand image Consumer behavior The potential of live-streaming e-commerce is bolstered with the gradual introduction of virtual reality (VR) technology and artificial intelligence (AI)-powered virtual...

... in this relationship. Practical implications Overall, the conclusions of this study provide valuable insights into the potential of ChatGPT to improve online consumers behavior. However, there are still many unanswered questions about the impact of ChatGPT on consumers' experience. Future research is needed...