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1-7 of 7
Keywords: Cultural identity
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Journal Articles
Shaping and marketing cultural heritage identity: contrasting environmental effects of crowdedness and atmosphere
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Asia Pacific Journal of Marketing and Logistics 1–18.
Published: 02 June 2026
...Jie Yin; Huantao Chen; Yensen Ni Purpose This study addresses a critical gap in heritage sustainability research by investigating how environmental contexts shape cultural identity formation. Moving beyond the traditional assumption that participation alone cultivates identity, it demonstrates...
Journal Articles
Ambivalent desires: dual moderators of cultural crisis and face consciousness in Chinese element fashion consumption
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Asia Pacific Journal of Marketing and Logistics (2026) 38 (3): 799–816.
Published: 27 June 2025
... of cultural identity and conspicuous consumption, while further testing how cultural crisis awareness and face consciousness moderate these relationships, offering a comprehensive framework to decode ambivalent consumer attitudes in culturally symbolic consumption. Design/methodology/approach Adopting...
Journal Articles
How do memorable tourism experiences affect tourist word-of-mouth? The lens from museum tourism
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Asia Pacific Journal of Marketing and Logistics (2026) 38 (2): 426–440.
Published: 23 June 2025
... identity and word-of-mouth (WOM) in museum tourism. Design/methodology/approach Structural equation modeling was used to analyze a total of 345 survey-based data to test relationships between MTE, nostalgia, celebrity attachment, cultural identity and word-of-mouth (WOM) in museum tourism. Findings...
Journal Articles
Empirical study of Neo-Chinese fashion consumer behaviour from the perspectives of cultural identity and emotional self-regulation mechanism
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Asia Pacific Journal of Marketing and Logistics (2025) 37 (6): 1591–1607.
Published: 08 November 2024
...Hu Meng; Xinran Xu; Tianyue Tian Purpose The purpose of this paper is to explore the influential mechanism of consumer behaviour and identity towards Neo-Chinese fashion from the perspectives of cultural identity and emotional self-regulation mechanism. Design/methodology/approach Through...
Journal Articles
Consumers' cultural identity under glocalization: Vietnamese consumers' global and national identities and their cross-cultural consumption
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Asia Pacific Journal of Marketing and Logistics (2023) 35 (5): 1052–1074.
Published: 08 July 2022
...Ho Jung Choo; Ha Kyung Lee; Jiali Xie Purpose This study aims to investigate the influences of two facets of Vietnamese consumers' cultural identities (i.e. global and national) on their intent to consume Korean lifestyle products and services via attitudes toward Korea. The difference between...
Journal Articles
Consumer purchase intention of intangible cultural heritage products (ICHP): effects of cultural identity, consumer knowledge and manufacture type
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Asia Pacific Journal of Marketing and Logistics (2023) 35 (3): 726–744.
Published: 25 May 2022
...Mengxia Zhang; Xixuan Guo; Xiaoling Guo; Alain Jolibert Purpose Intangible cultural heritage products (ICHP) in this paper refer to the products made with handicrafts listed as intangible cultural heritage. The purpose of this paper is to examine the effects of consumer cultural identity...
Journal Articles
Affective and cognitive dimensions in cultural identity: scale development and validation
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Asia Pacific Journal of Marketing and Logistics (2020) 32 (6): 1362–1375.
Published: 02 October 2019
...Xiaoyi Pan; Andy Hao; Cuiling Guan; Tsun-Jui Hsieh Purpose The purpose of this paper is to provide a conceptualization of the construct of cultural identity (CI) and develop and validate a measurement scale for the construct. This study examines experience-related cognitions and the positive...
