Skip to Main Content
Keywords: Cultural identity
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (2): 426–440.
Published: 23 June 2025
... identity and word-of-mouth (WOM) in museum tourism. Design/methodology/approach Structural equation modeling was used to analyze a total of 345 survey-based data to test relationships between MTE, nostalgia, celebrity attachment, cultural identity and word-of-mouth (WOM) in museum tourism. Findings...
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (6): 1362–1375.
Published: 02 October 2019
...Xiaoyi Pan; Andy Hao; Cuiling Guan; Tsun-Jui Hsieh Purpose The purpose of this paper is to provide a conceptualization of the construct of cultural identity (CI) and develop and validate a measurement scale for the construct. This study examines experience-related cognitions and the positive...

or Create an Account

Close Modal
Close Modal