...Jie Yin; Huantao Chen; Yensen Ni Purpose This study addresses a critical gap in heritage sustainability research by investigating how environmental contexts shape cultural identity formation. Moving beyond the traditional assumption that participation alone cultivates identity, it demonstrates...

... of cultural identity and conspicuous consumption, while further testing how cultural crisis awareness and face consciousness moderate these relationships, offering a comprehensive framework to decode ambivalent consumer attitudes in culturally symbolic consumption. Design/methodology/approach Adopting...

... identity and word-of-mouth (WOM) in museum tourism. Design/methodology/approach Structural equation modeling was used to analyze a total of 345 survey-based data to test relationships between MTE, nostalgia, celebrity attachment, cultural identity and word-of-mouth (WOM) in museum tourism. Findings...

...Hu Meng; Xinran Xu; Tianyue Tian Purpose The purpose of this paper is to explore the influential mechanism of consumer behaviour and identity towards Neo-Chinese fashion from the perspectives of cultural identity and emotional self-regulation mechanism. Design/methodology/approach Through...

...Ho Jung Choo; Ha Kyung Lee; Jiali Xie Purpose This study aims to investigate the influences of two facets of Vietnamese consumers' cultural identities (i.e. global and national) on their intent to consume Korean lifestyle products and services via attitudes toward Korea. The difference between...

...Mengxia Zhang; Xixuan Guo; Xiaoling Guo; Alain Jolibert Purpose Intangible cultural heritage products (ICHP) in this paper refer to the products made with handicrafts listed as intangible cultural heritage. The purpose of this paper is to examine the effects of consumer cultural identity...

...Xiaoyi Pan; Andy Hao; Cuiling Guan; Tsun-Jui Hsieh Purpose The purpose of this paper is to provide a conceptualization of the construct of cultural identity (CI) and develop and validate a measurement scale for the construct. This study examines experience-related cognitions and the positive...