... of value co-creation through the quality of interaction. In addition, the study explores the moderating role played by consumer AI expectations in the context of online shopping. Design/methodology/approach Grounded in the value co-creation literature and the assemblage theoretical framework...

...-use rights only Short video marketing model Online shopping Consumer behavior E-commerce Compared to traditional media, short video platforms offer enhanced interactivity. They facilitate direct communication with businesses and promote peer interactions and information sharing among...

... the online shopping experience. Design/methodology/approach We collected questionnaire data from 1,399 respondents engaged in online shopping, including 65% females with an average age of 29.9. Latent profile analysis tested the hypotheses, using Mplus 8.3. Findings The online shopping experience...

... analysis of how these dynamics influence the landscape of online shopping, with a specific focus on four critical dimensions: the efficiency of online purchasing processes, the fulfillment of product delivery commitments, the convenience associated with e-platform utilization, and the safeguarding...

...Lin Wang; Huaxia Gao; Yang Zhao Purpose Contextual cues have become a hot research topic in the field of mobile consumer behavior, owing to the continuous rise of digital marketing. However, the complex online shopping scene makes it challenging to directly identify the association between...

... strong when they are confident in what they can accomplish on the Internet, thus increasing the possibility of consumers' willingness to participate in online shopping (2009). Therefore, researchers hypothesize as follows: H2. There will be a significant relationship between usefulness...

...Abhinav Srivastava; Park Thaichon Purpose This study conducts a systematic literature review to synthesize the extant literature primarily on “online shopping consumer behavior” and to gain insight into “What drives consumers toward online shopping”. Design/methodology/approach The authors...

...Mahima Shukla; Vranda Jain; Richa Misra Purpose The study examines how young working women are motivated by online shopping. The study tests the relationship between Internet self-efficacy (ISE), website aesthetics, and purchase intention through perceived benefit. An investigation of the impact...

...) identified several distinct patterns according to shoppers' motivations, including independent perfectionist shoppers who value quality and the budget consciousness for whom price is paramount. Online shopping Multichannel shopping Showrooming Webrooming Omni-channel Quality consciousness Price...

... Chinese cross-border shoppers. Originality/value This study contributes to the literature on cross-border online shopping. It suggests that the strategic use of geographic cues on a website can provide an experiential benefit, telepresence, to cross-border shoppers. The study’s findings provide...

... in influencing the attitude of female consumers towards online shopping. The paper also points out that trust does not directly affect the female’s intention to shop online but indirectly influences it through attitude. Practical implications The paper has significant implications for practitioners. First...

... shopping malls. Jihyun Lee can be contacted at: kj-pyo@hanmail.net 07 06 2018 14 09 2018 01 10 2018 15 10 2018 23 10 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Aesthetics Attitude Attractiveness Online...

...Van Thac Dang; Thuy Linh Pham Purpose Emerging markets are showing rapid growth and retaining high potential for the adoption of e-commerce and online shopping. Among the many high potential markets in Asia–Pacific, Vietnam has had a rapid economic development with an average GDP growth rate...

... to their counterparts in China. Research limitations/implications This research extended the current literature about post-purchase logistic services in an online shopping environment with a literature-based research model and good empirical data support. However, one limitation of the study is that the data...

... behaviour Online shopping Shopping motivation Offline shopping The evolution of a Malaysian shopper’s lifestyle has reflected the social and economic changes of the developing nation over the years. Overall income level has risen from RM1,566 in 1992 to RM6,141 in 2014, and average household...