... analyzes survey data from 478 consumers who have used both human and drone food delivery services. Partial least squares structural equation modeling (PLS-SEM) was used to identify key drivers of switching intention and behavior in sustainable food delivery. Findings The results identify push and pull...

... approach was adopted in the study by employing partial least squares structural equation modeling (PLS-SEM) and fuzzy set qualitative comparative analysis (fsQCA). Findings The PLS-SEM findings showed that investment size and satisfaction positively affected trust and commitment, which in turn...

... of trust in these relationships and the moderating role of flow experience in the relationship between trust and buying intention. Design/methodology/approach This study collected 231 valid responses from food live streaming viewers in China. The analytical procedures were performed using PLS-SEM...

... theory (S-O-R) proposed by Mehrabian and Russell (1974), was evaluated employing partial least squares structural equation modelling (PLS-SEM). Findings The results demonstrated that restaurants’ CSR (stimulus) directly and positively impacts consumers’ ME and positive emotions (organism). Positive...

... investigates the effects of different factors, including perceived usefulness, ease, enjoyment, interactivity, and social influence, on user stickiness. Design/methodology/approach To estimate these effects, it employs partial least square-structural equation modeling (PLS-SEM), technology acceptance model...

...-later (BNPL) Risky indebtedness behavior (RIB) PLS-SEM Perceived risk Impulse buying The emerging technologies in online shopping have provided numerous ways to make payments. Across the world, many e-commerce platforms offer various payment methods, such as cash, debit and credit cards...

... Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Dynamic capabilities Operational capabilities Marketing capabilities Technological capabilities Organizational learning PLS-SEM Crises affect the strategic and operational capabilities (OCs) of micro, small...

.... Design/methodology/approach A self-administered online survey collected data from a convenience sample of 762 football fans from Brazil, China and Germany. Findings The PLS-SEM results support the S-O-R based model, indicating that football fan-loyalty behaviours are determined by fanship...

... to the companies as it brings down the cost of reverse logistics (Safdar et al., 2020), creating a shared value (Porter and Kramer, 2011). E-waste Resistance IRT Recycling PLS-SEM Environmental awareness © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use...

... business universities of Karachi. They distributed 425 questionnaires and received 415 questionnaires. The study has used Partial Least Square-Structure Equation Modeling (PLS-SEM) technique for data analysis. Findings We have tested 20 hypotheses, of which our results do not support five, including...

... enthusiasts were sampled to look into their intention towards participating in destination marathon in Sarawak (marathon held in Kuching). The data were analysed using the partial least squares–structural equation modelling (PLS–SEM). Findings The results show that amongst the other determinants...

... are: Norazlyn Kamal Basha can be contacted at: norazlyn@upm.edu.my Malaysia Trust PLS-SEM Continuance intention Perceived value On-demand ridesharing services Reports by Google revealed that the estimated worth of the on-demand ridesharing market in Southeast Asia was $13.1bn in 2025 (Minter...