... of anchor features on perceived risks and purchase intention of users as well as tested the role of consumer confidence as a moderator. Design/methodology/approach Utilizing a rigorous quantitative methodology, this cross-sectional study explores the intricate dynamics shaping consumer behavior...

...Chien-Shan Han; Yu-Ming Hsu; Han-Jen Hsu Purpose This study aims to explore the determinants influencing consumer purchase intentions towards electric vehicles (EVs) within the Asian market. It specifically examines how perceived value and perceived risk interact with the moderating effects...

... perceived risk moderates the association between the attitude to adopt BNPL and its adoption intention. Design/methodology/approach This study used the existing theoretical and empirical evidence to propose a model and validated it using the data collected from 339 young shoppers in India. Analysis...

... usefulness, product quality, and logistics service quality significantly enhance Chinese customers' intention to shop online for fresh agricultural products. Further, the positive effects increase when customer trust in food safety changes from low to high. In contrast, perceived risk reduces Chinese...

... collected using the questionnaire to analyze the different effects of three types of IS (official, interpersonal and commercial) on mass consumers' PIs. Besides, this study investigates the mechanisms by examining the mediating effect of perceived risk (PR) and the moderating effect of individual...

... that trust and perceived product risk significantly affect customer loyalty. It states that trust is significantly influenced by customer satisfaction and perceived product risk. Furthermore, the study shows that perceived risk of online shopping does not significantly influence customer trust and loyalty...

...Manman Wang; Sheng Ang; Feng Yang; Jian Song Purpose Implementing effective marketing strategies can reduce consumers' perceived risks and promote the development of the remanufacturing market. The paper aims to explore the impact of two marketing strategies on the remanufacturing decisions...

... City tiers Privacy Mobile internet Perceived risk Perceived trust Customers’ personal information is vital to firms’ customized services (Martin and Palmatier, 2020), competitive advantage (Bleier et al., 2020) and even strategic planning (Aiello et al., 2020...

... of perceived risk on purchase intention is also carried out. Design/methodology/approach The paper carried out a quantitative study based on a purposive sample of 180 working women from the Delhi-NCR region of India and used Structural Equation Modelling (SEM) to test hypotheses based on the extended TAM...

... without a history of enmity with China. A model of relationships is tested. Findings The findings determine that animosity is formed differently depending on the target country. In addition, the influence of animosity on intention to visit and perceived risk of visiting the destination vary when...

... on utilitarian benefits, hedonic benefits, perceived risk, customer satisfaction, customer trust and customers' psychological ownership (CPO) on 205 people. They verified their hypotheses using structural equation modeling analysis. Findings The authors found that customer trust positively influences CPO...

... possible influential factors of brand downgrading attitude. The quantitative study empirically examines the relationships among undesired self, perceived risk, organizational culture balance, and downgrading attitude and intension. Findings The authors find that undesired self-congruence and perceived...

...Sujit Kumar Ray; Sangeeta Sahney Purpose The purpose of this paper is to examine how the various perceived risk facets such as financial risk, performance risk, psychological risk, social risk, and physical risk influence the Indian consumers’ perceived overall risk during the purchase of green...

... counterfeit purchases incidents by 95 informants. Findings – The most frequently mentioned motivation was the utility (35 percent) received from the good over the genuine article. The second, but negative, motivation was the perceived risk involved in the purchase (22 percent), whether it is physical...

...Johan Bruwer; Miranda Fong; Anthony Saliba Purpose – This exploratory study aimed to examine the relationship between perceived risk, risk-reduction strategies (RRS), and the occasion-based purchase of wine, a product widely regarded as representing a complex buying situation for consumers...

...T.C. Melewar; Sharifah Alwi; Matthew Tingchi Liu; James L. Brock; Gui Cheng Shi; Rongwei Chu; Ting‐Hsiang Tseng Purpose The purpose of this paper is to investigate how perceived benefits, perceived risk, and trust influence Chinese consumers' online group buying organized by institutional...

...Steven D'Alessandro; Antonia Girardi; Leela Tiangsoongnern Purpose The purpose of this study is to seek to investigate the impact that perceived risk and trust have on online purchasing behavior, in particular the nature of purchasing associations within the expensive, complex, high risk...