... © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only e-deals Price consciousness Anticipatory regret Theory of planned behaviour Attitude Purchase intention Heavily discounted service deals are becoming increasingly popular in online group...

... approach, to determine direct and indirect channels by which these drivers influence purchasing behaviour, and their relative importance in quantitative terms. Design/methodology/approach The methodology is based on an extended version of the theory of planned behaviour that considers hypotheses based...

...Matthew Tingchi Liu; Yongdan Liu; Ziying Mo Purpose This research extends the theory of planned behaviour (TPB) and aims to study the underlying factors that influence Chinese consumers' purchase intentions towards green products. The conceptual model encompasses four elements (subjective norms...

... 08 10 2019 13 11 2019 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Religion Malaysia Theory of planned behaviour Buying intention Ecological theory of ageing Retirement village The well-being of the elderly is becoming...

... control positively affects consumers’ intentions to purchase green products. 20 03 2019 16 09 2019 24 10 2019 02 11 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Product knowledge Theory of planned behaviour Price...

... in an operational definition of the theory of planned behavior (ToPB) constructs. ToPB is the most frequently examined and reported explanation of several social behaviors in the literature (Fishbein and Ajzen, 2010). Use of a structured measurement instrument in this study is reasonable as it is a widely used...

...Yushi Jiang; Miao Miao; Tariq Jalees; Syed Imran Zaman Purpose The purpose of this paper is to extend the theory of reasoned action and the theory of planned behaviour to measure the effects of ethical and moral antecedents (e.g. integrity, moral judgement, extrinsic religiosity and intrinsic...

.../approach Employing the theory of planned behaviour as a theoretical framework, the qualitative interview data identified ten key attitudes, four reference groups and four perceived difficulties as potential motivators of students deciding to enrol in PHMS. Findings This paper identified reputation...

... the effects of six variables derived from the theory of planned behaviour, ethics theory, and deterrence theory on young consumers in Indonesia. Design/methodology/approach Using a convenience sampling approach, researchers hand delivered 400 questionnaires to undergraduate students at one large private...

...Weisheng Chiu; Ho Keat Leng Purpose – The purpose of this paper is to compare the purchase intention of counterfeit sporting goods between Singaporean and Taiwanese students using the Theory of Planned Behavior. Design/methodology/approach – A quantitative approach was taken, collecting...

...Hongwei “Chris” Yang; Hui Liu; Liuning Zhou Purpose The purpose of this paper is to integrate the Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM) and Palka et al.'s model to predict young Chinese consumers' mobile viral attitudes, intents and behavior. Design...