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1-4 of 4
Keywords: Utilitarian value
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Journal Articles
Effects of virtual makeups' perceived augmentation on consumers' perceived value
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2025) 37 (2): 365–381.
Published: 26 July 2024
... respondents. Findings The results show that perceived augmentation positively influences utilitarian and hedonic value. The wow-effect mediates the impact of perceived augmentation on utilitarian value. Immersion mediates the impact of perceived augmentation on two types of perceived value. Perceived ease...
Journal Articles
Intrinsic motivations affecting millennial mobile impulsive shopping in emerging markets during the COVID-19 pandemic
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2023) 35 (10): 2395–2411.
Published: 14 March 2023
... utilitarian value and hedonic value significantly impacts shoppers' trust and attitude toward impulsive mobile shopping. Perceived trust was found to exhibit a positive association with mobile shopping. Finally, perceived usefulness, ease of use, utilitarian value, hedonic value, trust and attitude...
Journal Articles
Compulsive buying of branded apparel, its antecedents, and the mediating role of brand attachment
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2020) 32 (7): 1539–1563.
Published: 24 February 2020
... the hypothesized relationships. Findings The results show that materialism, utilitarian value, and brand attachment are positively related to impulsive buying, while materialism, hedonic value, and brand attachment have a positive effect on obsessive–compulsive buying. In addition, brand attachment is found...
Journal Articles
The role of perceived values in explaining Vietnamese consumers’ attitude and intention to adopt mobile commerce
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2018) 30 (4): 1112–1134.
Published: 31 October 2018
... 11 2017 06 07 2018 16 07 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Vietnam Mobile commerce Social value Hedonic value Utilitarian value Intention to adopt In recent years, the development of mobile devices...
