... at: cmv@ua.pt 30 07 2025 24 11 2025 27 12 2025 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Private labels Food retail Consumer loyalty Shopping experience Perceived risk Brand image Research Unit in Governance...

... experiences offering tableside presentations. Design/methodology/approach In this study, foreign customers who had dined at restaurants offering tableside presentations were surveyed. Data were collected to analyse their perceptions of risk attitude, brand image, perceived quality and the likelihood...

...Carlos Arturo Hoyos-Vallejo; Nelson Geovany Carrion Bosquez Purpose This study examines the influence of food biosafety measures (FBM), electronic-service quality (e-SQ), product quality (PQ) and brand image (BI) on electronic-consumer satisfaction (e-CS) and electronic-loyalty (e-LO) in online...

... the following: H1a. SMIs’ posts positively influence their brand image. H2a. SMIs’ posts positively influence their brand trust. Social media influencers Brand image Brand trust Purchase intentions Consumer behaviour Michelin Guide restaurants The Fundamental...

...Iván Veas-González; Nelson Geovany Carrión-Bósquez; Jorge Serrano-Malebran; Diana Veneros-Alquinta; Andrés García-Umaña; Matías Campusano-Campusano Purpose This study aimed to determine whether the brand image of fast-food restaurants moderates the relationship between satisfaction and loyalty...

...Weiping Yu; Fasheng Cui; Xiaoyun Han; Mengjiao Lv Purpose Food recalls are more potentially harmful than other product recalls. This research aimed to investigate the effect of the recall strategies of food corporations on their brand image and consumers’ purchase intention. Design/methodology...

...-generated content (UGC) and company brand associations from firm-generated content (FGC) are explored to measure the alignment between brand identity and brand image. The selected context of research is the beverage industry wherein companies are called on to develop appropriate digital websites and brand...

..., many studies have been devoted to exploring the application of experiential marketing (EM) in a variety of industries. Many experimental results have proven that a positive brand image (BI) will lead to brand loyalty (BL). In services, the best at the practice of EM is Starbucks. Therefore, this paper...

..., brand image and atmospherics that could affect their repurchasing decision. Particularly, the staff service quality has been viewed as the upmost important attribute to influence the tourists' decision. Therefore, the pastries shops shall ensure that the staff who serve the tourists shall be well...

...Evangelina Aranda; Mar Gómez; Arturo Molina Purpose – The purpose of this paper is to study the formation of denomination of origin brand image in two different Spanish wine regions. Design/methodology/approach – A sample of wine consumers was selected in two denominations of origin (DOs...

... Brand image Competitive advantage Pricing The Eastern European wine sector is as fascinating as full of history. Evidence dates the birth of winemaking in Godin Tepe (Iran), in the fourth millennium BC (Badler, 1995 ; McGovern, 2003), spreading throughout Mesopotamia and, after some years...

...). The targeted brand identity by the bakery and the perceived image of the branded bread by the consumers were compatible. The brand image as perceived by the customers was varied. Practical implications The bakery can utilize the findings in its marketing communication, advertising, campaigns, and when...

...), brands are assets because: companies may have legal ownership of brands; ownership may be protected by registering the brand; brands may be transferred to others, sold; and they are registered for a certain period of time and the registration may be renewed. Food products Brand...

... on quality; offering recognition, reassurance, security and exclusivity; contributing to brand image and identity; market segmentation; the mutual development and strengthening of trading relationships; and legal protection. While brands have long been close to the heart of marketing the principal focus has...

.... Table AI. Table AI. Table AI Table AI. Table AI. Table AII PH value of selected brands of bottled water See Table AI See Table AII Mineral water Brand image An established firm – the bottler...