... Emerald Publishing Limited Licensed re-use rights only Private labels Food retail Consumer loyalty Shopping experience Perceived risk Brand image Research Unit in Governance, Competitiveness and Public Policies UID/04058/2025 Funding: This work was financially supported...

... experiences offering tableside presentations. Design/methodology/approach In this study, foreign customers who had dined at restaurants offering tableside presentations were surveyed. Data were collected to analyse their perceptions of risk attitude, brand image, perceived quality and the likelihood...

...Carlos Arturo Hoyos-Vallejo; Nelson Geovany Carrion Bosquez Purpose This study examines the influence of food biosafety measures (FBM), electronic-service quality (e-SQ), product quality (PQ) and brand image (BI) on electronic-consumer satisfaction (e-CS) and electronic-loyalty (e-LO) in online...

... Publishing Limited Licensed re-use rights only Social media influencers Brand image Brand trust Purchase intentions Consumer behaviour Michelin Guide restaurants The Fundamental Research Grant Scheme FRGS/1/2022/SS01/CURTIN/02/2 The Swinburne University of Technology Sarawak...

...Iván Veas-González; Nelson Geovany Carrión-Bósquez; Jorge Serrano-Malebran; Diana Veneros-Alquinta; Andrés García-Umaña; Matías Campusano-Campusano Purpose This study aimed to determine whether the brand image of fast-food restaurants moderates the relationship between satisfaction and loyalty...

...Weiping Yu; Fasheng Cui; Xiaoyun Han; Mengjiao Lv Purpose Food recalls are more potentially harmful than other product recalls. This research aimed to investigate the effect of the recall strategies of food corporations on their brand image and consumers’ purchase intention. Design/methodology...

...-generated content (UGC) and company brand associations from firm-generated content (FGC) are explored to measure the alignment between brand identity and brand image. The selected context of research is the beverage industry wherein companies are called on to develop appropriate digital websites and brand...

..., many studies have been devoted to exploring the application of experiential marketing (EM) in a variety of industries. Many experimental results have proven that a positive brand image (BI) will lead to brand loyalty (BL). In services, the best at the practice of EM is Starbucks. Therefore, this paper...

..., brand image and atmospherics that could affect their repurchasing decision. Particularly, the staff service quality has been viewed as the upmost important attribute to influence the tourists' decision. Therefore, the pastries shops shall ensure that the staff who serve the tourists shall be well...

...Evangelina Aranda; Mar Gómez; Arturo Molina Purpose – The purpose of this paper is to study the formation of denomination of origin brand image in two different Spanish wine regions. Design/methodology/approach – A sample of wine consumers was selected in two denominations of origin (DOs...

... competition (Kostov and Lingard, 2004). Luca A. Panzone can be contacted at: luca.panzone@manchester.ac.uk © Emerald Group Publishing Limited 2011 Hedonic modelling Wines Eastern Europe United Kingdom Winemaking Brand image Competitive advantage Pricing The final sample includes...

...). The targeted brand identity by the bakery and the perceived image of the branded bread by the consumers were compatible. The brand image as perceived by the customers was varied. Practical implications The bakery can utilize the findings in its marketing communication, advertising, campaigns, and when...

... characteristics of a particular product, like shape, size and taste, and compare them to the characteristics of competing products. Food products Brand image Perception In this day and age more and more new products appear on the market on a daily basis and the consumers are receiving a growing...

... and tomorrow ”, Journal of Product & Brand Management , Vol. 4 No. 4 , pp. 48 ‐ 55 . Simoes , D. and Dibb , S. (2001), “ Rethinking the brand concept: new brand orientation ”, Corporate Communications: An International Journal , Vol. 6 No. 4 , pp. 217 ‐ 24 . Brand image...

.... Table AI Table AI. Table AI. Table AII PH value of selected brands of bottled water See Table AI See Table AII © MCB UP Limited 2000 Mineral water Brand image An established firm – the bottler of Evian Water...