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Keywords: China
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Journal Articles
Promoting smallholder farmers’ participation in value-added practices in the grain value chain: the role of rural e-commerce development
Available to Purchase
Journal:
British Food Journal
British Food Journal 1–21.
Published: 26 December 2025
... empirically analyzed 2017 China Rural Household Panel Survey data using probit and ordered probit models, employing the two-stage residual inclusion approach to address potential endogeneity problems. Findings After controlling for endogeneity, farmers in e-commerce villages were found to be 0.6% (28.6...
Journal Articles
Can outward foreign direct investment support home-country agri-food supply chain resilience?
Open Access
Journal:
British Food Journal
British Food Journal (2025) 127 (13): 803–819.
Published: 28 October 2025
... of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence Supply chain resilience FDI Resilience strategies China Dairy industry Food...
Includes: Supplementary data
Journal Articles
Information sources and consumer attitudes toward genetically modified food in China
Available to Purchase
Journal:
British Food Journal
British Food Journal (2024) 126 (3): 1343–1362.
Published: 11 January 2024
...-scale nationwide consumers' survey in urban China conducted by the China Center for Agricultural Policy, Peking University, in 2020. A descriptive analysis between information sources and consumer attitudes toward GM food was conducted. Based on the collected data, an econometric model...
Includes: Supplementary data
Journal Articles
Changes in food consumption behavior during the COVID-19 pandemic: a dual process approach on female college students in China
Available to Purchase
Journal:
British Food Journal
British Food Journal (2024) 126 (2): 758–773.
Published: 16 November 2023
...Rongduo Liu; Klaus G. Grunert Purpose This study aimed to investigate changes in food consumption during the COVID-19 lockdown period in a sample of female college students in China. The study employed a dual processing approach that simultaneously investigates the effects of students' beliefs...
Journal Articles
Is Chinese consumers' attitude toward genetically modified foods bouncing back?
Available to Purchase
Journal:
British Food Journal
British Food Journal (2023) 125 (11): 4199–4213.
Published: 22 August 2023
... the dynamics of Chinese consumers' attitude to genetically modified foods, and shows the rise in opposition to genetically modified foods has been reversed, which has important implication for commercialization of genetically modified crops in China. 16 01 2023 31 05 2023 24 07 2023 27 07...
Journal Articles
Is China ready for change? Consumer behaviour towards buying plant-based meat alternatives: applying the COM-B model
Available to Purchase
Journal:
British Food Journal
British Food Journal (2023) 125 (9): 3127–3144.
Published: 28 February 2023
... PBMA. This study responds to a gap in the literature and aims to explore the factors influencing Chinese consumers' willingness to purchase PBMA in terms of “Capability, Motivation and Opportunity”. Design/methodology/approach Cross-sectional data were collected through an online survey in China...
Journal Articles
Consumer segmentation and motives for choice of cultured meat in two Chinese cities: Shanghai and Chengdu
Available to Purchase
Journal:
British Food Journal
British Food Journal (2023) 125 (2): 396–414.
Published: 05 April 2022
...Ou Wang; Frank Scrimgeour Purpose The widespread dietary adoption of cultured meat could provide important benefits to animal welfare, the environment, food safety and security. This study examines consumer segmentation and consumer motives for choice of cultured meat in China. Design...
Journal Articles
Trust and consumer confidence in the safety of dairy products in China
Available to Purchase
Journal:
British Food Journal
British Food Journal (2022) 124 (11): 3644–3665.
Published: 21 December 2021
... This study collected data from 1,278 respondents by field survey from five provinces of China. The data were analyzed using ordered logit model. Findings This study shows the following results: (1) Chinese consumer confidence in domestic dairy products and trust in actors of the dairy chain...
Journal Articles
Journal:
British Food Journal
British Food Journal (2021) 123 (13): 362–383.
Published: 22 September 2021
... preferences have changed significantly over the last decade, increasing for Mexican beer, Dutch beer and Belgian beer. German beer once dominated the Chinese market. However, all indicators suggest that German beer preferences are declining. Originality/value Although China is the world's third largest...
Journal Articles
Investigating consumers' behavioral intentions toward suboptimal produce: an extended theory of planned behavior – a cross-cultural study
Available to Purchase
Journal:
British Food Journal
British Food Journal (2022) 124 (1): 99–139.
Published: 24 June 2021
... consciousness and risk perception) to investigate behavioral intentions toward suboptimal produce. Design/methodology/approach A quantitative research methodology using the online survey technique is employed to collect cross-cultural data from respondents from China (n = 430) and Egypt (n...
Journal Articles
Spain's reputation in China: analysing its effects on attitudes towards Spanish olive oil
Available to Purchase
Journal:
British Food Journal
British Food Journal (2021) 123 (11): 3536–3556.
Published: 18 March 2021
... to purchase and recommend SOO. Design/methodology/approach This study was carried out by surveying 399 potential olive oil consumers in China (256 of whom were familiar with olive oil and 143 of whom had no previous familiarity with the product, although they stated their intentions to consume...
Journal Articles
Journal:
British Food Journal
British Food Journal (2021) 123 (13): 59–72.
Published: 22 February 2021
.../approach The empirical evidence proposed in our paper is based on time series data from the National Bureau of Statistics of China (2019) and FAOSTAT (2020). Differences in income elasticity between urban and rural areas are estimated by OLS regressions. The data also provide empirical evidence to assess...
Journal Articles
Journal:
British Food Journal
British Food Journal (2020) 122 (8): 2385–2401.
Published: 18 November 2019
...Wang Yabin; Jiagui Li Purpose The purpose of this paper is to explore China’s online wine market segmentation on the basis of the wine-related lifestyle (WRL). Moreover, this study can provide further understanding and reference about China’s wine market segmentation research, which is limited...
Journal Articles
Regional difference analyzing and prediction model building for Chinese wine consumers’ sensory preference
Available to Purchase
Journal:
British Food Journal
British Food Journal (2020) 122 (8): 2587–2602.
Published: 24 October 2019
...Xiaoquan Chu; Yue Li; Yimeng Xie; Dong Tian; Weisong Mu Purpose The purpose of this paper is to provide further insight into Chinese wine consumers’ preference, grasp the regional sensory preference differences of China and build up a predictive model for wine consumers’ sensory preferences...
Journal Articles
A crisis of consumers’ trust in scientists and its influence on consumer attitude toward genetically modified foods
Available to Purchase
Journal:
British Food Journal
British Food Journal (2019) 121 (10): 2454–2476.
Published: 28 August 2019
... 06 2019 24 06 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only China Trust The third phase was the consumers’ selection. In each location, we chose to do the survey between 8:00 and 12:00 in the morning and between 16:30...
Journal Articles
Differences of food intakes with gender, the year in college and body mass index among university students in Beijing, China
Available to Purchase
Journal:
British Food Journal
British Food Journal (2019) 121 (10): 2524–2534.
Published: 16 August 2019
... risks. The purpose of this paper is to investigate food intake differences on obesity risk among university students in China through exploring the differences of food intakes with gender, the year in college and body mass index (BMI). Design/methodology/approach Cross-sectional study was carried...
Journal Articles
Factors influencing vegetable cooperatives’ selection of marketing channels in Beijing
Available to Purchase
Journal:
British Food Journal
British Food Journal (2019) 121 (7): 1655–1668.
Published: 10 June 2019
... 07 2018 19 11 2018 30 11 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only China Vegetables Cooperatives Distribution channels and markets Binary logistic regression Choice behaviours As an important source...
Journal Articles
Regulatory focus and message framing’s effects on intention to consume ethnic food in China
Available to Purchase
Journal:
British Food Journal
British Food Journal (2020) 122 (6): 1969–1982.
Published: 16 May 2019
... higher eating intention in gain-framing situation, while prevention-focus consumers show higher eating intention in loss-framing situation. Research limitations/implications The study was undertaken in China. Further studies should include respondents living in countries other than China...
Journal Articles
The country of origin effect: a hedonic price analysis of the Chinese wine market
Available to Purchase
Journal:
British Food Journal
British Food Journal (2018) 120 (6): 1264–1279.
Published: 15 June 2018
...Lala Hu; Andrea Baldin Purpose The purpose of this paper is to analyse the country of origin (COO) effect on wine purchase in China by considering a sample from an e-commerce website. The paper contribute to the literature on hedonic pricing by applying this model to the Chinese market...
Journal Articles
Organizational trust in farmer organizations: evidence from the Chinese fresh apple industry
Available to Purchase
Journal:
British Food Journal
British Food Journal (2018) 120 (3): 676–689.
Published: 05 March 2018
... and FB performance is affected by perceptions of risk and uncertainty and other considerations. Design/methodology/approach The authors interviewed a random sample of 355 farmers, most of whom are from 42 different FBs in China. The authors operationalized organizational trust by assessing...
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