...Hugo Vallerie; Fabien Durif; Morgane Innocent; Patrick Gabriel Purpose This study advances research on consumer trust in the food system by integrating mistrust and distrust – two overlooked yet critical dimensions shaping consumer attitudes. While trust has been extensively examined...

...Abdulaziz Mardenli; Katharina Friederike Sträter; Christoph Herrmann; Mohammad Alghababsheh; Alexandra Fiedler; Dirk Sackmann Purpose It is well-recognized that organic food labeling fraud erodes consumer trust in actors along the agri-food supply chain (AFSC). However, little is known about...

...Ningning Feng; Airong Zhang; Rieks Dekker van Klinken; Lijuan Cui Purpose The present experimental study aims to investigate when a food safety incident occurs, how country image influences consumers' trust and purchase intention, as well as the relationship between trust and purchase intention...

...Weihua Wang; Dong Yang; Yaqin Zheng Purpose The purpose of this study is to understand the psychological mechanism that affects consumer trust by focusing on the formation and influence process of psychological contracts, and taking this opportunity, explore the influence paths of food quality...

...Yan Zhang; Lijun Guan; Shaosheng Jin Purpose This study aims to explore the degree of Chinese consumers' trust and confidence in the Chinese dairy products supply chain and the relationships between trust and overall confidence in dairy products safety and quality. Design/methodology/approach...

... food market, the present research seeks to explore the effect of perceived value on consumer trust and purchase intention in Brazil. Design/methodology/approach A survey with 274 Brazilian consumers of organic food was carried out. Perceived value was measured through four dimensions: functional...

... from the European Union, followed by Hong Kong’s organic label, Japanese organic label and, lastly, by the Chinese mainland organic label. Consumer trust has a positive effect on their WTPs for the four organic labels. Providing consumers with information on organic can significantly lift their WTPs...

.... Practical implications To generate consumer trust in ag-related marketing claims, it is beneficial to meet consumers’ expectations. Producers have to decide if they orient their products to more modest or more critical consumer segments. While it is easier to implement lower standards, there is the risk...

...Shijiu Yin; Mo Chen; Yusheng Chen; Yingjun Xu; Zongsen Zou; Yiqin Wang Purpose – Organic certification system became important means to restore consumer confidence in China. The purpose of this paper is to focus on consumer trust in organic milk of different brands and its influencing factors...