... Drinks industry Country of origin Labelling Consumer behaviour Pricing strategy Greece The questionnaire used was divided into several parts. One part included questions related to the consumer’s perceptions of quality and attempted to identify their attitudes towards the meaning of quality...

... understanding of the major effects of nutrient interactions on blood pressure. © MCB UP Limited 2002 Food industry Drinks industry Fruit Vegetables Health High blood pressure (hypertension) is a public health problem affecting about one in every five people in this country (DOH, 1998...

... orientation are seen to underpin the success of these “marketers in denial”. © MCB UP Limited 2001 Marketing Market orientation Small‐to‐medium‐sized enterprises Food Drinks industry The marketing concept holds that the way to corporate success lies in continually meeting customer needs...

... and soft drinks companies undermined their marketing performances in comparison with Western multinationals. Consequently, the competitive positions of Greek firms in both the domestic and international markets were weakened. © MCB UP Limited 2000 Drinks industry Greece Marketing strategy...

...Dotun Adebanjo Reports on the third annual conference on benchmarking in the food and drinks industry. Presentations focused on business excellence in general and benchmarking. Companies such as Cargill, Sainsbury, Birds Eye Wall, Quadrant Catering, Cherrytree Bakery and Campbells were represented...

... development Drinks industry In Less Waste, More Value (DETR, 1998a), the UK Government announced its commitment to sustainable development involving the protection of the environment and prudent use of natural resources. This has been developed following The Earth Summit of 1992 where the UK...

...Leo Paul Dana This case takes us to Jamaica, where Desnoes & Geddes has been a market leader. As products reach the maturity phase of the product life cycle, it is time to consider strategies for the future. © MCB UP Limited 1999 Drinks industry Jamaica Franchising Singapore...

... bronze medal for product quality. By 1997, IBC was producing Orange Crush, Pepsi‐Cola, Schweppes and 7‐Up. Its investors included Macondray and Company Inc., of Singapore. Vietnam Quality Joint‐ventures Infrastructure Product positioning Drinks industry International Beverage Company...

...Leo Paul Dana; Teresa E. Dana The Rahmin brothers operate one of many undifferentiated orange juice stalls in Marrakech. The brothers are faced with a difficult marketing challenge. © MCB UP Limited 1999 Morocco Entrepreneurship Tourism Family firms Drinks industry Brand awareness...

... UP Limited 1999 India Entrepreneurship Brands Drinks industry Distribution channels Smallfirms Master A. Razak was on his way to a little shop in which he worked as a tailor, at 4 Punita, Sassoon Dock, in the Colaba district of Mumbai (Bombay). The sign read “A. Lord Gents...

...Leo Paul Dana; Teresa E. Dana This case is about a new venture in Egypt, namely KMA. The firm is small but innovative and it experiments with non‐traditional packaging. This is a high‐risk venture in a traditional environment. © MCB UP Limited 1999 Egypt Tea Coffee Drinks industry...

...Leo Paul Dana In 1996, capital was raised to launch a Pepsi‐Cola production line in war‐torn Tajikistan. Production capacity was 6,000 bottles per hour, in a country experiencing a painful transition to a market economy. © MCB UP Limited 1999 Joint ventures Drinks industry Tajikistan...

... had been focused on the last days of British rule in Hong Kong, as the PRC prepared to take over the colony on July 1. Also in the limelight were China’s desires to reunify with Taiwan. Meanwhile, Uygurs in Xinjiang spoke of secession. © MCB UP Limited 1999 China Drinks industry...

...Leo Paul Dana Turkish and Kyrgyz investors linked up to introduce Coca‐Cola to the Kyrgyz Republic. However, the Kyrgyz people are very traditional, and the future of Coca‐Cola, in this market, will be a function of marketing efforts. © MCB UP Limited 1999 Growth Brand awareness Drinks...

.... © MCB UP Limited 1999 Poland Drinks industry Competitive strategy Advertising Marketing Packaging Coca‐Cola was first marketed in May 1886, by Dr John Styth Pemberton, a pharmacist who launched his new product at Jacobs’ Pharmacy in Atlanta, Georgia. The name Coca‐Cola...

... Vietnam. © MCB UP Limited 1999 Vietnam Joint ventures Drinks industry Advertising Politics Competitive strategy Coca‐Cola Indochina Pte Ltd is a Singapore‐based joint venture between F & N Coca‐Cola Pte Ltd of Singapore and Thai Pure Drinks Ltd (partially owned by the Coca...

... of aspartame‐sweetened for sugar‐sweetened soft drinks did not increase other sugar consumption and did not adversely affect mood. Any effects of this dietary change appear transient. © MCB UP Limited 1998 Drinks industry Food additives Consumption of food high in refined carbohydrate may...

... or non‐essential elements from the questionnaire were removed for the German survey. © MCB UP Limited 1998 Consumer behaviour Drinks industry Wines and spirits A variety of theories and research techniques have been developed to describe and explain aspects of food purchase...

...David Richardson; Maeve Brady Considers the specific contributions of the industry to health promotion and policy making, within the context of Health of the Nation activities and the development of effective nutrition policies for the UK. States that the UK food and drink industry...

... Drinks industry Food industry Government Information Obesity acts to increase the risk of CHD and stroke through its association with an increased prevalence of raised blood pressure and raised plasma cholesterol. Obesity results from dietary energy intake chronically in excess of energy...