...Xin Gao Purpose This study explores consumer behaviour in the emerging green food products market, specifically the effects of health consciousness, attitudes toward the environment, and eco-social benefits on purchase behaviour. For this purpose, it mobilises the Value-Attitude-Behaviour model...

.... This study aims to examine how perceived health risk, health consciousness and label orientation influence consumers’ meat consumption behaviour. Design/methodology/approach A structured questionnaire was administered to 400 adult consumers across selected South African cities. Data were analysed using...

... orientation, health consciousness and environmental awareness influence the relationship between price promotions and purchase intentions for organic food. Design/methodology/approach This study employed scenario experiments to examine the effects of price promotions on organic food purchase intention...

... control (PBC) and green advertising (GA) on the consumption of organic products, with health consciousness (HC) as a moderator. Design/methodology/approach Quantitative research through the online questionnaire was distributed using purposive sampling with 183 valid responses collected. Findings...

... included habit and health consciousness. The model and hypotheses were validated via partial squares-structural equation modelling (PLS-SEM). Importance-performance map analysis (IPMA) was performed to complement the analysis. Findings The model showed an adequate fit, indicating the reliability...

...Peerzada Munaqib; Sheikh Basharul Islam; Mushtaq Ahmad Darzi; Mohd Abass Bhat; Essam Hussain Al Lawati; Shagufta Tariq Khan Purpose This research aims to examine how health consciousness, social identity, self-identity, trust and willingness to pay premium impact individuals’ intention to make...

... awareness and personal norms. The inhibiting moderator of health consciousness and facilitating moderator of price consciousness were also considered. Design/methodology/approach A total of 305 online questionnaire responses were analysed. Moderated regression analysis was performed to test...

... and 2022. Results found that respondents reported significant changes in their lifestyle and diet, like consuming honey, khada, tulsi tea, etc. In 2021, health consciousness and trust significantly affected WPIB, whereas in 2022, only health consciousness was substantially affected. Fear of COVID-19...

...Ahmed Hassan Abdou; Markus Patrick Chan; Shafique Ur Rehman; Azam Ibrahem Ali Albakhit; Muhanna Yousef Almakhayitah Purpose The research investigates the relationship between halal credence, awareness, certification, need for cognition (NC), effort, health consciousness, and satisfaction towards...

... research variable variance with six major constructs. Moreover, the result of the CFA confirms the six factors and the proposed instrumental scale. The finding explicates that health consciousness, ecological trustworthiness and functional value are the major drivers of the purchase intention of organic...

...Gabriella Arcese; Grazia Chiara Elmo; Fabio Fortuna; Maria Giovina Pasca; Mario Risso Purpose The study investigates how consumers' food purchasing habits changed during the Covid-19 pandemic in Italy. The research aims to understand if traditional aspects, health consciousness and environmental...

... Purchase intention Health consciousness Malaysia Over the last decade, lifestyle changes and increasing health awareness have resulted in an emerging trend towards health foods and dietary supplements (DS). In general, dietary supplementation is often required for those who follow a low-energy...

... important aspects – health consciousness, environmental concern, social influencing and ethical concern – that also include twenty criteria that had been identified and introduced after a thorough review of related literature. Findings The results reveal that the most important criteria in the selected...

... was utilized to collect 1,104 valid questionnaires from China. Findings The findings suggest that (1) the perceived severity of COVID-19 has a significant positive impact on purchasing intention; (2) health consciousness acts as a mediating role between perceived severity of COVID-19 and purchasing...

...Arnold Japutra; Murilo Vidal-Branco; Elena Higueras-Castillo; Sebastian Molinillo Purpose The aim of this study is to analyze the drivers of health consciousness related to millennials’ organic food consumption and the impact of health consciousness on millennials’ willingness to pay premium...

... preferences and individual traits. 23 04 2020 30 06 2020 29 08 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Food consumption values Segmentation Health risk perception Health consciousness Healthy lifestyles When...

... the convenience sampling procedure. The current research performed structural equation modeling analysis and used LISREL software to report the analytical results. Findings Individuals with health consciousness may perceive a high-level risk of non-organic agricultural product, which would raise individuals...

... the effects of health consciousness, food calorie knowledge, and attitudes toward menu labels on intention to use menu labels. Design/methodology/approach An online survey was developed, pilot tested, and distributed through Amazon Mechanical Turk (AMT). The overall model fit and hypotheses were tested...

...Li Xin; Sunhee (Sunny) Seo Purpose The purpose of this paper is to examine the role of consumer ethnocentrism, country image, functional food image, subjective knowledge and health consciousness in predicting purchase intention of imported functional foods using the theory of planned behavior...

... modelling was used to profile the consumers. Findings The paper identifies education, familiarity, food neophobia (FNeo), symbolic value of food consumption, health consciousness, as well as snacking behaviour as significant predictors of likelihood to eat seaweed products. Consumers with a university...