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Keywords: Market segmentation
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Journal Articles
Journal Articles
British Food Journal (2023) 125 (1): 29–48.
Published: 08 March 2022
... Licensed re-use rights only Experiential value Food festival Market segmentation Emotional state Loyalty Food festivals are considered one of the most prevalent and popular events held worldwide (Kim, 2015b). For example, Tasting Australia is one of the most well-known food events, held...
Journal Articles
British Food Journal (2022) 124 (5): 1485–1501.
Published: 13 September 2021
... among them. Consumer behaviour Market segmentation Generations Food-related lifestyles Recently, the Food and Agriculture Organisation (FAO) of the United Nations (2017) , in a report entitled “The Future of Food and Agriculture–Trends and challenges”, has alerted about the imperative...
Journal Articles
British Food Journal (2021) 123 (3): 926–942.
Published: 02 November 2020
... and suggestions for further research are presented. Market segmentation is one of the traditional techniques used in marketing to understand customers. Bruwer et al. (2017) stated that there is a need for market segmentation, from the marketing managerial viewpoint, in order to cope...
Journal Articles
British Food Journal (2020) 122 (7): 2341–2358.
Published: 28 April 2020
... to calculate mean WTP value for latent class q (q = 1,…,Q): Consumer preferences Latent class modeling Organic food Gluten-free Market segmentation Willingness to pay Previous literature on the determinants of organic food consumption indicates that there is limited...
Journal Articles
British Food Journal (2020) 122 (5): 1549–1571.
Published: 30 March 2020
... management (Fidel et al., 2015). In sustainable development, restaurant operators should first recognize customers' consumption habits, needs and preferences of each market segment and subsequently launch products, services or marketing strategies that satisfy customer expectations (Rosalin...
Journal Articles
British Food Journal (2019) 121 (12): 3307–3320.
Published: 21 October 2019
... pinpointing consumer segments (Fraj Andrés et al., 2004), attempting to group consumers according to their lifestyles and values (Law, 2016 ; Kotler et al., 2014), currently becoming a dimension of great importance for market segmentation. Limeira (2008) states that lifestyle...
Journal Articles
British Food Journal (2018) 120 (9): 2017–2032.
Published: 09 August 2018
... applied to recognize market segmentation. Finally, homogeneity and heterogeneity of the resulting clusters were determined to compare performance of the two clustering techniques. Findings The LCCA technique was identified better than the CA in classification of consumers. According to LCCA solution...
Journal Articles
Journal Articles
British Food Journal (2018) 120 (2): 269–289.
Published: 05 February 2018
.... Market segmentation, a technique used to subdivide a heterogeneous market into homogeneous subgroups, provides opportunities to develop targeted market strategies for specific groups (Honkanen and Frewer, 2009). One of the earliest and simplest methods of dividing consumers into homogenous groups...
Journal Articles
British Food Journal (2016) 118 (7): 1747–1768.
Published: 04 July 2016
...Vasco Boatto; Luca Rossetto; Paolo Bordignon; Rosa Arboretti; Luigi Salmaso Purpose – The purpose of this paper is to detect market segments where consumers have a different knowledge of domestic and imported Parmesan cheese in USA and Canada. The results may be helpful in understanding to what...
Journal Articles
British Food Journal (2016) 118 (3): 734–748.
Published: 07 March 2016
... and Sánchez, 2012b), Taiwan (Chen 2007), Nigeria (Ajewole and Omonoma, 2006) and Australia (Flight et al., 2003). Marketing research Market segmentation Degree of food neo-phobia Agricultural and food industry Mexican consumers New foods Food technology Neo-philic Neo-phobic...
Journal Articles
British Food Journal (2015) 117 (2): 943–962.
Published: 02 February 2015
... β-glucan-enriched bread concepts targeted specifically at these four market segments. Findings – The simulation analysis identified β-glucan-enriched bread concepts targeted specifically at these four market segments. Originality/value – This research can assist manufacturers...
Journal Articles
British Food Journal (2013) 115 (9): 1233–1254.
Published: 02 September 2013
... is threefold. The First is to identify factors influencing snack foods impulsive buying behaviour. Second, grouping impulsive buying variables to identify different orientations and use these orientations to perform market segmentation. Finally, grounded on the theoretical framework and the empirical findings...
Journal Articles
British Food Journal (2012) 114 (9): 1228–1250.
Published: 31 August 2012
... et al., 2009). Consumer behaviour Market segmentation Marketing strategy Wines Spain Consumer psychology The commercialisation of wine in Spain is problematic due to two concrete circumstances: 1. the decrease in wine consumption [1] because of a consumer shift toward...
Journal Articles
British Food Journal (2012) 114 (2): 285–297.
Published: 10 February 2012
... per cent), as a marinade (32 per cent), in drinks (32 per cent) or in cakes/cookies (21 per cent). Honey was very rarely consumed on its own (Table I). © Emerald Group Publishing Limited 2012 Market segmentation Cluster analysis Asia Australia Honey Consumer behaviour 1...
Journal Articles
British Food Journal (2011) 113 (3): 353–373.
Published: 22 March 2011
...Thomas A. Brunner; Michael Siegrist Purpose The main objectives of this study are to develop a comprehensive questionnaire and to analyze the nature of wine market segments. Past research has focused on involvement, lifestyle or motives as segmentation criteria. The present study seeks to combine...
Journal Articles
British Food Journal (2010) 112 (8): 887–901.
Published: 10 August 2010
... and quantifying their attitudes to diagnose what consumers really prefer. Consumer behaviour Organic foods Marketing Market segmentation Spain Nowadays a growing concern exists about health and food safety among consumers, as well as an ever more important interest for new foods. In this sense...
Journal Articles
British Food Journal (2008) 110 (9): 916–928.
Published: 05 September 2008
... evolving graph. Panos M. Pardalos can be contacted at: pardalos@ufl.edu © Emerald Group Publishing Limited 2008 Food industry Market segmentation United States of America Studying finance data have received increased attention in the recent years (Bouchaud and Potters, 2000...

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