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Keywords: Market segmentation
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Journal Articles
Consumer preferences and satisfaction patterns across food categories: a large-scale analysis of product attributes, market segments and temporal dynamics in online food reviews
Available to Purchase
Journal:
British Food Journal
British Food Journal 1–28.
Published: 11 February 2026
..., individual-level and temporal-contextual explanations of satisfaction to develop and test an integrated theoretical framework. Consumer satisfaction Food preferences Online reviews Health-conscious consumption Market segmentation Consumer preferences and satisfaction are central...
Journal Articles
Determinants for food service market segmentation and contemporary consumers’ behaviours amid the Covid-19 pandemic
Available to Purchase
Journal:
British Food Journal
British Food Journal (2023) 125 (5): 1782–1804.
Published: 15 September 2022
... attention to the following keywords: COVID-19, consumer behaviours, food services, market segmentation, Poland. Findings The analysis allowed the authors to identify the most important factors influencing consumer behaviour under the influence of the COVID-19 pandemic. This in turn enabled them...
Journal Articles
Segmenting food festivalgoers: experiential value, emotional state and loyalty
Available to Purchase
Journal:
British Food Journal
British Food Journal (2023) 125 (1): 29–48.
Published: 08 March 2022
... Licensed re-use rights only Experiential value Food festival Market segmentation Emotional state Loyalty Food festivals are considered one of the most prevalent and popular events held worldwide (Kim, 2015b). For example, Tasting Australia is one of the most well-known food events, held...
Journal Articles
Food-related lifestyles across generations
Available to Purchase
Journal:
British Food Journal
British Food Journal (2022) 124 (5): 1485–1501.
Published: 13 September 2021
... among them. Consumer behaviour Market segmentation Generations Food-related lifestyles Recently, the Food and Agriculture Organisation (FAO) of the United Nations (2017) , in a report entitled “The Future of Food and Agriculture–Trends and challenges”, has alerted about the imperative...
Journal Articles
Segmentation of wine consumers based on level of involvement: a case of Lebanon
Available to Purchase
Journal:
British Food Journal
British Food Journal (2021) 123 (3): 926–942.
Published: 02 November 2020
... and suggestions for further research are presented. Market segmentation is one of the traditional techniques used in marketing to understand customers. Bruwer et al. (2017) stated that there is a need for market segmentation, from the marketing managerial viewpoint, in order to cope...
Journal Articles
Organic wheat products and consumer choice: a market segmentation analysis
Available to Purchase
Journal:
British Food Journal
British Food Journal (2020) 122 (7): 2341–2358.
Published: 28 April 2020
... to calculate mean WTP value for latent class q (q = 1,…,Q): Consumer preferences Latent class modeling Organic food Gluten-free Market segmentation Willingness to pay Previous literature on the determinants of organic food consumption indicates that there is limited...
Journal Articles
Determinants of customers' choice of dining-related services: the case of Taipei City
Available to Purchase
Journal:
British Food Journal
British Food Journal (2020) 122 (5): 1549–1571.
Published: 30 March 2020
... management (Fidel et al., 2015). In sustainable development, restaurant operators should first recognize customers' consumption habits, needs and preferences of each market segment and subsequently launch products, services or marketing strategies that satisfy customer expectations (Rosalin...
Journal Articles
Characterisation of fresh fruit consumption in Spain based on food-related lifestyle
Available to Purchase
Journal:
British Food Journal
British Food Journal (2019) 121 (12): 3307–3320.
Published: 21 October 2019
... pinpointing consumer segments (Fraj Andrés et al., 2004), attempting to group consumers according to their lifestyles and values (Law, 2016 ; Kotler et al., 2014), currently becoming a dimension of great importance for market segmentation. Limeira (2008) states that lifestyle...
Journal Articles
Attributes determining consumer preference for organic rice in Bangkok, Thailand
Available to Purchase
Journal:
British Food Journal
British Food Journal (2018) 120 (9): 2017–2032.
Published: 09 August 2018
... applied to recognize market segmentation. Finally, homogeneity and heterogeneity of the resulting clusters were determined to compare performance of the two clustering techniques. Findings The LCCA technique was identified better than the CA in classification of consumers. According to LCCA solution...
Journal Articles
Motivation-based segmentation of local food in urban cities: A decision segmentation analysis approach
Available to Purchase
Journal:
British Food Journal
British Food Journal (2018) 120 (9): 2195–2207.
Published: 07 August 2018
... analysis Market segmentation Rural and urban locations together with price, health benefits, locally grown produce, environmental benefits and support for local communities are expected to play important roles in local food choices (Mirosa and Lawson, 2012 ; Tregear and Ness, 2005...
Journal Articles
Segmentation of organic food buyers: an emergent market perspective
Available to Purchase
Journal:
British Food Journal
British Food Journal (2018) 120 (2): 269–289.
Published: 05 February 2018
.... Market segmentation, a technique used to subdivide a heterogeneous market into homogeneous subgroups, provides opportunities to develop targeted market strategies for specific groups (Honkanen and Frewer, 2009). One of the earliest and simplest methods of dividing consumers into homogenous groups...
Journal Articles
Cheese perception in the North American market: Empirical evidence for domestic vs imported Parmesan
Available to Purchase
Journal:
British Food Journal
British Food Journal (2016) 118 (7): 1747–1768.
Published: 04 July 2016
...Vasco Boatto; Luca Rossetto; Paolo Bordignon; Rosa Arboretti; Luigi Salmaso Purpose – The purpose of this paper is to detect market segments where consumers have a different knowledge of domestic and imported Parmesan cheese in USA and Canada. The results may be helpful in understanding to what...
Journal Articles
The Mexican consumer, reluctant or receptive to new foods?
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Journal:
British Food Journal
British Food Journal (2016) 118 (3): 734–748.
Published: 07 March 2016
... and Sánchez, 2012b), Taiwan (Chen 2007), Nigeria (Ajewole and Omonoma, 2006) and Australia (Flight et al., 2003). Marketing research Market segmentation Degree of food neo-phobia Agricultural and food industry Mexican consumers New foods Food technology Neo-philic Neo-phobic...
Journal Articles
Simulation modelling: Identification of market segments for novel beta-glucan enriched breads
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Journal:
British Food Journal
British Food Journal (2015) 117 (2): 943–962.
Published: 02 February 2015
... β-glucan-enriched bread concepts targeted specifically at these four market segments. Findings – The simulation analysis identified β-glucan-enriched bread concepts targeted specifically at these four market segments. Originality/value – This research can assist manufacturers...
Journal Articles
Drivers of snack foods impulse buying behaviour among young consumers
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Journal:
British Food Journal
British Food Journal (2013) 115 (9): 1233–1254.
Published: 02 September 2013
... is threefold. The First is to identify factors influencing snack foods impulsive buying behaviour. Second, grouping impulsive buying variables to identify different orientations and use these orientations to perform market segmentation. Finally, grounded on the theoretical framework and the empirical findings...
Journal Articles
Consumer preferences for wine applying best‐worst scaling: a Spanish case study
Available to Purchase
Journal:
British Food Journal
British Food Journal (2012) 114 (9): 1228–1250.
Published: 31 August 2012
... et al., 2009). Consumer behaviour Market segmentation Marketing strategy Wines Spain Consumer psychology The commercialisation of wine in Spain is problematic due to two concrete circumstances: 1. the decrease in wine consumption [1] because of a consumer shift toward...
Journal Articles
Consumer behaviour towards honey products in Western Australia
Available to Purchase
Journal:
British Food Journal
British Food Journal (2012) 114 (2): 285–297.
Published: 10 February 2012
... per cent), as a marinade (32 per cent), in drinks (32 per cent) or in cakes/cookies (21 per cent). Honey was very rarely consumed on its own (Table I). © Emerald Group Publishing Limited 2012 Market segmentation Cluster analysis Asia Australia Honey Consumer behaviour 1...
Journal Articles
A consumer‐oriented segmentation study in the Swiss wine market
Available to Purchase
Journal:
British Food Journal
British Food Journal (2011) 113 (3): 353–373.
Published: 22 March 2011
...Thomas A. Brunner; Michael Siegrist Purpose The main objectives of this study are to develop a comprehensive questionnaire and to analyze the nature of wine market segments. Past research has focused on involvement, lifestyle or motives as segmentation criteria. The present study seeks to combine...
Journal Articles
Origin vs organic in Manchego cheese: which is more important?
Available to Purchase
Journal:
British Food Journal
British Food Journal (2010) 112 (8): 887–901.
Published: 10 August 2010
... and quantifying their attitudes to diagnose what consumers really prefer. Consumer behaviour Organic foods Marketing Market segmentation Spain Nowadays a growing concern exists about health and food safety among consumers, as well as an ever more important interest for new foods. In this sense...
Journal Articles
Analysis of food industry market using network approaches
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Journal:
British Food Journal
British Food Journal (2008) 110 (9): 916–928.
Published: 05 September 2008
... evolving graph. Panos M. Pardalos can be contacted at: pardalos@ufl.edu © Emerald Group Publishing Limited 2008 Food industry Market segmentation United States of America Studying finance data have received increased attention in the recent years (Bouchaud and Potters, 2000...
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