... strong market segmentation. Social attributes show negative mean WTP – Fair Trade (−€0.91) and Community Support (−€0.95) – but with large and significant dispersion (SD ˜ 1.10), indicating coexistence of “ethical” and “skeptical” consumer segments. By contrast, the “Sustainable” claim follows...

... 2025 21 01 2026 21 01 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Consumer satisfaction Food preferences Online reviews Health-conscious consumption Market segmentation Consumer preferences and satisfaction...

... attention to the following keywords: COVID-19, consumer behaviours, food services, market segmentation, Poland. Findings The analysis allowed the authors to identify the most important factors influencing consumer behaviour under the influence of the COVID-19 pandemic. This in turn enabled them...

... strategy for categorizing the diverse consumer base (Dolnicar, 2019 ; Park et al., 2008). Market segmentation provides a strategy for managing customer differences for food festivals (Lee and Kyle, 2014 ; Tkaczynski and Rundle-Thiele, 2013). While no two people are completely identical in terms...

... al., 2015), Generation Y (Jang et al., 2011) and Generation Z (Garai-Fodor, 2019). However, there is a gap regarding analysing the similitudes and differences between these generations (Vilceanu et al., 2019). Consumer behaviour Market segmentation Generations Food...

... consumption and purchasing behaviour Wine-related preferences and behaviours Survey research Market segmentation Clustering The world wine market is also very complicated and unique (Johnson et al., 2017). It is extremely fragmented by a great number of companies, brands and variety...

... , A. and Sanchez , M. (2000), “ Market segmentation and willingness to pay for organic products in Spain ”, The International Food and Agribusiness Management Review , Vol. 3 No. 2 , pp. 207 - 226 . Gracia , A. and de Magistris , T. (2013), “ Organic food product purchase behaviour...

... in looking for the CDS. (2)Quantitative research processes (reliability and validity analysis) Dining-related services Choice of dining-related services Lifestyle Market segmentation In recent years, dietary habits have been changed with social culture simultaneously. Dining out has...

... coefficient to measure the degree of association between variables. Market segmentation Food Personal values Spain Fruit Lifestyles Fruits, along with vegetables and other basic foodstuffs, are essential components of a healthy diet. Low fruit consumption is associated with poor health...

... applied to recognize market segmentation. Finally, homogeneity and heterogeneity of the resulting clusters were determined to compare performance of the two clustering techniques. Findings The LCCA technique was identified better than the CA in classification of consumers. According to LCCA solution...

.... Local food Motivation Laddering Means-end chain Decision segmentation analysis Market segmentation There is no widely accepted definition of “local food” worldwide, although geographic distance between food production and consumption is often associated with the definition of “local” (Adams...

... author and can be contacted at: merima.cinjarevic@efsa.unsa.ba 08 04 2017 16 08 2017 25 10 2017 27 10 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Consumer behaviour Market segmentation Organic food Novice organic...

...Vasco Boatto; Luca Rossetto; Paolo Bordignon; Rosa Arboretti; Luigi Salmaso Purpose – The purpose of this paper is to detect market segments where consumers have a different knowledge of domestic and imported Parmesan cheese in USA and Canada. The results may be helpful in understanding to what...

... in their diets is incipient. This study represents one of the first contributions in this regard and more so to focus specifically on the Mexican consumer. © Emerald Group Publishing Limited 2016 Marketing research Market segmentation Degree of food neo-phobia Agricultural and food industry...

... β-glucan-enriched bread concepts targeted specifically at these four market segments. Findings – The simulation analysis identified β-glucan-enriched bread concepts targeted specifically at these four market segments. Originality/value – This research can assist manufacturers...

... buying behaviour to a significantly different retail environment. © Emerald Group Publishing Limited 2013 Impulse buying Consumer behaviour Choice factors Young people Market segmentation Cafeterias Snack foods Young consumers Impulse products are often referred...

... simultaneously cause a lack of trust regarding wine producers (Casini et al., 2009). Consumer behaviour Market segmentation Marketing strategy Wines Spain Consumer psychology The commercialisation of wine in Spain is problematic due to two concrete circumstances: 1...

... in the household and the importance of the three constructs extracted. Originality/value This is one of the few studies that find a significant difference between Anglo Saxon and Asian consumers of honey. © Emerald Group Publishing Limited 2012 Market segmentation Cluster analysis Asia Australia...

...Thomas A. Brunner; Michael Siegrist Purpose The main objectives of this study are to develop a comprehensive questionnaire and to analyze the nature of wine market segments. Past research has focused on involvement, lifestyle or motives as segmentation criteria. The present study seeks to combine...

... foods Marketing Market segmentation Spain Nowadays a growing concern exists about health and food safety among consumers, as well as an ever more important interest for new foods. In this sense, dairy enterprises in general and cheese producers in particular are immersed in the process...