...Pimsuporn Poyoi; Ariadna Gassiot-Melian; Lluís Coromina Purpose Posting and sharing about food on social media has surged in popularity amongst younger generations such as Millennials and Generation Z. This study aims to analyse and compare food-tourism sharing behaviour on social media across...

...) and planned behavior control. Design/methodology/approach This was a quantitative, correlational and cross-sectional study. The study population comprised 446 university Millennials from Ecuador. Results were processed using exploratory factor analysis (EFA), confirmatory factor analysis (CFA...

...Mridul Trivedi; Hemantkumar P. Bulsara; Yupal Shukla Purpose This study aims to investigate the smart city millennials’ willingness to pay a premium (WTP) toward toxic-free food products (TFPs). Specifically, it explores the role of social media and environmental concern (EC), using the theory...

.... Design/methodology/approach The study was quantitative with a correlational scope and a cross-sectional design. The study population consisted of 566 university millennials from Ecuador. The results were processed through the exploratory factor analysis (EFA), the confirmatory factor analysis (CFA...

...Sik Sumaedi; Sumardjo; Amiruddin Saleh; Agus Fanar Syukri Purpose During Covid-19 pandemic, Millennials, which are familiar with the Internet, may contribute in facing the pandemic by consistently sharing healthy food information. Thus, it is important to improve Millennials online healthy food...

...Nelson Geovany Carrión Bósquez; Leopoldo Gabriel Arias-Bolzmann Purpose This study aimed to identify whether attitudes and subjective norms influence green purchase intentions of university millennials, based on the Theory of Planned Behavior. It also analyzed whether purchase intentions resulted...

...Arnold Japutra; Murilo Vidal-Branco; Elena Higueras-Castillo; Sebastian Molinillo Purpose The aim of this study is to analyze the drivers of health consciousness related to millennials’ organic food consumption and the impact of health consciousness on millennials’ willingness to pay premium...

.... In addition, demographic and lifestyle aspects have been considered as possible discriminants influencing millennial generation honey consumers. Design/methodology/approach The authors performed a non-parametric rank-based test (Mann–Whitney U test) to analyse which attributes millennials value...

... knowledge, environmental concern and socio-demographics in the context of GE food. Design/methodology/approach An online survey was administered to two generations of young individuals (millennials and Generation Z; n = 234) from two neighbouring European Union (EU) regions (Belgium...

...Bendegul Okumus; Ahmet Bulent Ozturk Purpose The purpose of this paper is to identify the relationship between Millennials' perceived stress and their external and emotional eating behaviors. Furthermore, the moderating effect of nutritional knowledge on the relationship between perceived stress...

...Fabiola Sfodera; Alberto Mattiacci; Costanza Nosi; Isabella Mingo Purpose The paper investigates the role of social networks in the millennials’ decision-making process of illegal and unnotified food supplements purchase. The connections and interactions that (co) produce information are studied...

...Fatya Alty Amalia; Adila Sosianika; Dwi Suhartanto Purpose To investigate the determinants of Muslim Millennials’ purchasing behavior of Halal food in a Muslim-majority country under the reflective and reflexive systems. Design/methodology/approach Through 339 responds collected from...

...Pantea Foroudi; Maria Teresa Cuomo; Matteo Rossi; Giuseppe Festa Purpose For wine consumers, the country-of-origin effect still exerts significant influence, even though probably differently from what it was earlier, especially for newer consumer segments. Among these, millennials represent...