SourceDefinitions of a Tourism Destination
Hu and Ritchie (1993)A tourism destination is a package of tourism facilitates and services, which, like any other consumer product or service, is composed of a number of multi-dimensional attributes that together determine its attractiveness to a particular individual in a given choice situation.
Medlik (2012)Country, region, town or other areas visited by tourist.
Gunn (1994)A geographic area containing a critical mass of development that satisfies traveller objectives.
Leiper (1995)Destinations are places towards which people travel and where they choose to stay for a while in order to experience certain features or characteristics – a perceived attraction of some sort.
Buhalis (2000)Destinations are amalgams of tourism products, offering an integrated experience to consumers.
Murphy, Pritchard and Smith (2000)An amalgam of products and services available in one location that can draw tourists from beyond the destination's spatial confines.
Original Questions (Version 1 of Section A)aQuestion Formulated after the Pre-tests in England (Version 2 of Section A)b
AB
What aspects of a tourism destination contribute to the quality of a destination?In your own opinion, what factors would you look at when judging the quality of a tourism destination?
 What factors best describe the quality of a tourism destination?
What do you understand by the term ‘quality of a tourism destination’? 
What things should be done by mangers of tourism destination to improve the quality of the destination?What things should a tourism destination manager do to improve the quality of the destination?
When referring to ‘tourism destination’ in your response, what have you had in mind?In answering the questions above what did you have in mind as a tourism destination?
If you were asked to judge the quality of a tourism destination, what features would you look at?What is a tourism destination?
 In your own opinion what factors best describe the quality of a tourism destination?
a

These questions were pre-tested at a large shopping center in England.

b

These questions were used in the first pilot tests at various locations in England and in South Africa.


1 What is your nationality? ……………………………………
2 What is your sex? (Please tick)
3 Which of these age groups do you fall in? (Please tick)
4 What is your net household monthly income? (Please tick)
5 What was the last level you completed in your formal education? (Please tick)
6 Please name the tourism destinations, which you visited and stayed overnight as a paying guest in the past two years. (Please write in the space provided, please continue at the back if necessary)
Domestic……………………………………………………………………
Abroad………………………………………………………………………
7 Do you have children between the ages of 3 to 12 years? (Please tick)
8 If you have answered ‘Yes’, above, do you travel with your children when are going on holiday? (Please tick)
In your own opinion, what makes a high-quality tourism destination?
In your own opinion, what are the characteristics of a quality tourism destination?
In your own opinion, what makes a quality tourism destination?
In your own opinion what makes a low-quality tourism destination
In answering the question above, what did you have in mind as a tourism destination?
Number of respondents 40
a

All tests were conducted at an international airport in England. Each questionnaire was answered by 10 respondents.

The steps taken to recruit respondents were similar for all three techniques of data collection employed in the pilot study. These were as follows:

Step One: The researcher approached a potential respondent and formally introduced himself, followed by an explanation of the aims of the pilot study. In addition, the potential respondent was also informed of the confidentiality of the results of the pilot study. The potential respondent was then requested to participate in the pilot study.

Step Two: If a potential respondent accepted the invitation to participate in the pilot study, he or she was asked some filter questions (Appendix 4C) to establish his or her suitability as respondents for the pilot study. Specifically, these filter questions (Appendix 4C) were intended to determine whether or not the potential respondent qualified to be a ‘tourist’ as defined in this book (Section 4.3.3.1). In addition, the filter questions were also intended to ensure the participation of respondents from diverse demographic, economic and social backgrounds in the pilot study (Section 4.3.4.1). If a potential respondent met the criteria for selection, he or she was selected for the pilot study.

Step three: If a potential respondent was selected for in-depth interview, then an in-depth interview was conducted on the spot. If the volunteering respondent was selected for the open-ended questionnaires, then the open-ended questionnaire was also administered on the spot. However, if a respondent was selected for the focus group, the volunteering respondent was given an appointment to attend a focus group session. This consisted of the date, place and time when the focus group would be conducted.

The Respondents Viewed a Quality Tourism Destination as Follows:
The local people are hospitable towards tourist
The local people are friendly and helpful to tourist
Local people are friendly, they smile and say hello
Destination has lots of activities for children to enjoy
Destination is children friendly
Destination has games for children
Political climate at the tourism destination is stable
Tourists are not afraid of being kidnapped or taken hostage at the destination
Tourists are not afraid of being mugged at the destination
Destination offers security for tourists' personal belongings from theft
Tourist feel that they can use their credit cards without fear of fraud
Destination has good police service to deter criminals
A destination that is safe on the overall
Destination is free from crime
Place should be able to make tourist feel safe
Destination has shopping facilities that sell cheap goods
All the destination offerings are cheap
Tourists feel that they get value for money at the destination
Destination has highly affordable accommodation
Destination has cheap taxi service
Destination has good transport infrastructure
Hotels provide shuttle buses to important tourist attractions
A place with good natural environment
Buses and trains should run on time to avoid disruption of tourist plans
Place should have good transport throughout the day
A place with good choice of modes of transport
Plenty of attractions
It is about the state or standard of the things that are offered at the destination
Everything offered at the destination is of the standard required by tourists
Everything offered at the destination is of high standard
Hotels have to be of good standard
Destination has everything that makes the tourist relax
Destination has everything that makes me forget about my problems
Destination should be able to provide a good relaxing environment
Destination should be quiet and peaceful to allow tourist to relax
All the activities offered at the destination are very good
Everything at the destination well presented
A place where my holiday goes smoothly without unnecessary problem
Destination has everything that contributes to the tourist enjoyment of the place
Place has ability to bring happiness to tourist
Destination is clean
Destination has rubbish bins easily accessible to tourist
Just how clean the destination is, everything, including the environment
Destination looks hygienic
Destination has clean toilets
Destination roads are clean
Destination is free from pollution
Whole entire surrounding of the place should be clean
Place makes my children happy
I like a place that can make me forget about my job
Somewhere I can just break away from the misery life of home
A place where I can forget about bills, television and neighbours
A place that gives me a few moments to daydream
A place I go to get away from the boredom of home
A place I can get an opportunity to socialise
A place I can experience the local people's culture
A place I can mingle with the local people
A place where I do not have to worry about anything
A place where my needs are taken care of
A destination with variety and caters for everyone's needs
If the destination has facilities that can meet all your needs
It must be able to provide you with more enjoyment than you would get at home
The destination has things that will make tourists happy all the time, e.g. attractions
Destination that guarantees you total enjoyment and a chance to just relax
Everything is very good, e.g. the beaches and the sea
It is everything, it is the transport, it is the people and that is what you pay for
This means that everything at the destination takes care of my worries and troubles
A place where the all-weather is sunny throughout my stay at the destination
A place where the all-weather is nice and warm
Some nice decent place in a sunshine zone is more than enough
A lot of variety of food is good
Good restaurants for me to have breakfast or a late dinner
More the variety in activities the less you are likely going to get bored
More the variety of things to do as an individual, the better
A place where there is a good variety of attractions that cater for all age groups
Place has a little bit of everything, that is manmade and natural attractions
Lots of different things to do for everybody, I mean the family
The destination has cheap hotels
If a destination has cultures to discover, the greater the enjoyment
A place you can experience the culture of the local people
A place where I can see something different
A place easily available to tourists of information such as guide maps
If there is a tourism information office, then you can just pop in and get all the directions
Place has clearly marked street signs
Place has road signs in a language understood by tourists
Roads to tourists attractions clearly marked
Local people at the destination speak the language understood by tourists
Place provides an opportunity to party all night
A place tourists are free to do what they want without bothering about time
Places where I can afford to live a carefree life
A place that allows me to have fun without worrying about what my parents will say
A place where I have the freedom to do things I want to do
A place that offers good affordable accommodation
I would like the accommodation to cater for my needs such as nice comfortable beds
Destination has people to keep me company
Destination is free of thieves
Place has no litter in buses
Place has shopping facilities which offer a good variety of commodities
A place that can bring me the enjoyment that I do not have at home would be very nice
Everything at the destination makes you very happy and you feel relaxed
Place has clean toilets and places to change baby nappies
A place where the toilets are easy to find
A destination that provides quietness and is safe, is very good
Freedom to do a variety of things without worrying about anything
No of respondents 11 104 units of meaning; Ratio 9.45
Focus Group Participants Described a Quality Tourism Destination as:
A place you go to for a holiday and come back relaxed
A place where you are guaranteed of warmth and sunshine
A place where you can see something different and lots of variety
A place with a good variety of attractions
A place with friendly local people
A place where local people smile at tourists
A place that is child-friendly
Where my children can enjoy themselves
Where the waiters speak English
Good road signage
No of respondents: 10; Total units of meaning: 11; Ratio: 1.40
What does the term ‘quality of a tourism destination’ mean to you?In your own opinion, what are the characteristics of a quality tourism destination?
Units of MeaningUnits of Meaning
Safe placeClean well-presented apartments
Standard of attractionsEasy access to local traditional areas
Standard of foodGood hotels
Allround standard of the placeGood food
A place with lots of entertainment for childrenNot too crowded out of season
Friendly local peopleVariety of restaurants
Good accommodationInteresting places to visit
Good foodGood transport
The of enjoyment level I receiveNice clean place
Being able to enjoy a holidayFriendly local people
Enjoyable and pleasurable placeOffers lots of activities
 Has a bit of everything: culture, sea, sun
 Good sunny all-weather
 Lots of activities for children
Total units of meaning: 11, No. of respondents: 31, Ratio: 0.35Total units of meaning: 14, No. of respondents: 10, Ratio: 1.40
In your own opinion, what makes a high-quality tourism destination?What factors best describe the quality of a tourism destination?
Units of MeaningUnits of Meaning
Lot of activitiesCleanliness of the destination
Meeting local peopleFriendliness of the staff
Not too much noisePlenty of sunshine
Friendly, bilingual peopleEnjoyment
 Natives are friendly
 The place has activities for children that are good
 Total units of meaning: 4, No. of respondents: 10, Ratio: 0.40Total units of meaning 6: No. of respondents 9: Ratio: 0.67
In your own opinion, what factors best describe the quality of a tourism destination?In your own opinion, what factors would you look at when judging the quality of a tourism destination?
Units of MeaningUnits of Meaning
Sunny All-weatherFriendly local people
Good accommodationGood transport
Easy to get around the placeAbility to accommodate children
Good activities for childrenAbility to offer services or experiences that are inexpensive
Friendly local people 
Political stability, must be nice and peaceful for all to enjoy 
Total units of meaning: 6; No of respondents: 9; Ratio: 0.67Total units of meaning: 4; No of respondents: 12, Ratio: 0.33
In your own opinion, what makes a quality tourism destination?In your own opinion what makes a low quality tourism destination
Units of MeaningUnits of Meaning
Plenty of sunshineUnfriendly staff
Local people who are happy to have touristsLots of party life and noise
Good standard of accommodationHotels of bad standard
Safety while visitingBad public transport
Wide selection of attractions 
Reasonably accessible 
Good All-weather 
Total units of meaning: 7; No of respondents: 10; Ratio: 0.70Total units of meaning: 4; No of respondents: 10; Ratio: 0.40
Dimensions:
A Quality Tourism Destination is a/an:
Attributes:
A Quality Tourism Destination is a Place with:
Affordable place, i.e. a place with reasonably priced primary and ancillary tourism goods and services relative to tourists' financial means.Affordable accommodation facilities
Affordable attraction fees
Affordable public transport fares
Affordable restaurants
Free tourist information
Shops that sell affordable goods
All-weather place, i.e. a place with opportunities to pursue tourist activities in all types of weather.Opportunities to change tourists' day-to-day plans due to weather Conditions
Opportunities to pursue core tourist activities regardless of weather Conditions
Opportunities to pursue non-core weather-proof tourist activities
Authentic place, i.e. a place with preserved and accessible natural and/or cultural heritage that defines the character of the tourism area.No excessive commercialisation
Opportunities to get close to the natural environment
Opportunities to see the true character of the area
Plenty of undisturbed natural beauty
Child-friendly place, i.e. place with a tourism offer that caters for the needs of children and their accompanying adults.Activities for children
Baby-sitting services
Children's favourite restaurants
Opportunities for children to be happy
Hospitable place, i.e. a place with a local community disposed to give friendly response to tourists.Local people who are ready to advise tourists on the local area
Local people who are ready to help tourists
Local people who encourage tourists to participate in local activities
Local people who make tourists feel like locals
Welcoming local people
Informative place, i.e. a place with tourist-friendly information and communication.Accurate tourist information
Clear direction signs to tourist attractions
Easily available tourist information
Easy-to-understand local area maps
Local area maps that show all the attractions
Public transport drivers who know the area well
Tour guides who know the area well
Tour guides with a sense of humour
Tourist information in languages that tourists understand
Translators who speak tourists' languages
Novel place, i.e. a place with features that are new or unusual to tourists.Different character to anywhere else the tourist has been
Different character to tourist's home area
Famous tourist attractions not previously seen by the tourist
Opportunities to experience different culture
Opportunities to learn something new
Opportunities to meet people from other ethnic groups
Special events, e.g. a carnival
Relaxing place, i.e. a place with a tourist environment conducive to relaxationNo noise pollution
Opportunities for enjoyment
Opportunities to experience romantic encounters
Opportunities to feel stress free
Opportunities to have a rest
Opportunities to meet other tourists
Opportunities to unwind
Safe place, i.e. a place with a tourist environment free from any danger or risk.A low crime rate
Adequate security for personal belongings
No beggars in the streets
No danger of facing any physical harm
No danger of facing verbal abuse
No political unrest
No risk of being overcharged
No risk of getting mugged
Visible police presence to assure tourists' safety
Uncrowded place, i.e. a place with sufficient space and facilities relative to tourist numbers.No congestion
No queues to see attractions
No queues to use toilets
Varied place, i.e. a place with diverse tourist attractions and facilities.Facilities for disabled persons
Opportunities to meet various dietary requirements
Variety of accommodation types
Variety of modes of transport
Variety of activities
Variety of restaurants
Variety of cuisine
Variety of night entertainment
Variety of shopping facilities
Well-kept place, i.e. a place with a clean and tidy tourist environment.Clean attractions
Clean local transport facilities
No air pollution
No graffiti
No visual pollution
Clean public toilets
Clean streets
Tidy appearance
Dimensions of Tourism Destination QualityMann-Whitney UZSig. (2-tailed)
Authentic75,873.500−1.5470.122
Safe75,995.000−1.5060.132
Affordable68,252.500−3.8580.000*
Well-kept74,310.500−2.0170.044
Relaxing76,438.000−1.3730.170
Informative65,270.000−4.7580.000*
Uncrowded77,887.000−0.9350.350
All-weather76,954.000−1.2190.223
Varied71,090.000−2.9940.003*
Hospitable74,147.500−2.0680.039
Novel74,092.000−2.0840.037
Child-friendly76,242.500−1.4320.152

Note: *Z-value significant at less than the Bonferroni adjusted alpha level of 0.004.

Dimensions of Tourism Destination QualityMann-Whitney UZSig. (2-tailed)
Authentic49,448.500−1.2920.196
Safe42,743.500−3.8040.000*
Affordable48,014.500−1.8280.068
Well-kept46,308.000−2.4670.014
Relaxing42,483.000−3.9030.000*
Informative48,063.500−1.8080.071
Uncrowded40,456.500−4.6750.000*
All-weather42,079.500−4.0650.000*
Varied40,528.000−4.6350.000*
Hospitable45,554.000−2.7520.006
Novel49,067.000−1.4320.152
Child-friendly38,229.500−5.5000.000*

Note: *Z-value significant at less than the Bonferroni adjusted alpha level of 0.004.

Dimensions of Tourism Destination QualityMann-Whitney UZSig. (2-tailed)
Authentic39,769.000−0.2320.817
Safe34,506.500−2.4930.013
Affordable40,113.000−0.0830.934
Well-kept36,179.000−1.7740.076
Relaxing32,264.000−3.4580.001*
Informative38,421.500−0.8100.418
Uncrowded29,353.500−4.7200.000*
All-weather32,978.000−3.1590.002*
Varied32,110.000−3.5230.000*
Hospitable37,643.500−1.1460.252
Novel38,470.000−0.7900.430
Child-friendly35,853.000−1.9150.056

Note: *Z-value significant at less than the Bonferroni adjusted alpha level of 0.004.

Dimensions of Tourism Destination QualitySum of SquaresDegrees of freedomMean SquareFSig. (2-tailed)
InformativeBetween groups13.01143.2532.6760.031
Within groups973.7498011.216  
Total986.760805   
VariedBetween groups20.97045.2424.2990.002*
Within groups976.7528011.219  
Total997.722805   
Well-keptBetween groups56.060414.01510.7720000*
Within groups1,042.1238011.301  
Total1,098.183805   
RelaxingBetween groups13.09143.2732.7590.027
Within groups950.1958011.186  
Total963.286805   
NovelBetween groups9.53742.3842.0760.082
Within groups919.7608011.148  
Total929.296805   
AffordableBetween groups6.37841.5951.4900.203
Within groups857.0768011.070  
Total863.454805   
HospitableBetween groups16.12444.0312.8290.024
Within groups1,141.4798011.425  
Total1,157.603805   
Child-friendlyBetween groups64.544416.1364.9090.001*
Within groups2,632.8288013.287  
Total2,697.372805   
UncrowdedBetween groups100.490425.12212.8060.000*
Within groups1,571.4028011.962  
Total1,671.892805   
All-weatherBetween groups13.74743.4371.6870.151
Within groups1,631.4548012.037  
Total1,645.201805   

Note: *F-value significant at less than the Bonferroni adjusted alpha level of 0.004.

Dimensions of Tourism Destination QualityChi-SquaredfSig
Informative8.18040.085
Safe71.85740.000*
Varied16.53040.002*
Well-kept45.03040.000*
Relaxing8.31540.081
Novel6.41740.170
Affordable0.24540.374
Hospitable13.47940.009
Authentic27.60340.000*
Child-friendly19.61240.001*
Uncrowded47.55840.000*
All-weather6.98840.137

Note: *F-value significant at less than the Bonferroni adjusted alpha level of 0.004.

Dependent Variable(I) AGE2(J) AGE2Mean Difference (I-J)Std. ErrorSig. (2-tailed)
Informative(1) 15–24(2) 25–34−0.130.1070.767
 (3) 35–44−0.280.1180.129
 (4) 45–54−0.200.1220.494
 (5) 55+−0.380.1300.033
(2) 25–34(1) 15–240.130.1070.767
 (3) 35–44−0.150.1200.710
 (4) 45–54−0.070.1240.980
 (5) 55+−0.250.1320.319
(3) 35–44(1) 15–240.280.1180.129
 (2) 25–340.150.1200.710
 (4) 45–540.080.1330.973
 (5) 55+−0.100.1410.957
(4) 45–54(1) 15–240.200.1220.494
 (2) 25–340.070.1240.980
 (3) 35–44−0.080.1330.973
 (5) 55+−0.180.1440.722
(5) 55+(1) 15–240.380.1300.033
 (2) 25–340.250.1320.319
 (3) 35–440.100.1410.957
 (4) 45–540.180.1440.722
Varied(1) 15–24(2) 25–34−0.090.1070.915
 (3) 35–44−0.370.1180.014
 (4) 45–54−0.300.1220.097
 (5) 55+−0.390.1300.021
(2) 25–34(1) 15–240.090.1070.915
 (3) 35–44−0.280.1200.128
 (4) 45–54−0.210.1240.432
Well-kept (5) 55+−0.300.1320.146
(3) 35–44(1) 15–240.370.1180.014
 (2) 25–340.280.1200.128
 (4) 45–540.070.1330.983
 (5) 55+−0.020.1411.000
(4) 45–54(1) 15–240.300.1220.097
 (2) 25–340.210.1240.432
 (3) 35–44−0.070.1330.983
 (5) 55+−0.090.1450.968
(5) 55+(1) 15–240.390.1300.021
 (2) 25–340.300.1320.146
 (3) 35–440.020.1411.000
 (4) 45–540.090.1450.968
 (1) 15–24(2) 25–34−0.130.1110.750
 (3) 35–44−0.480.1220.001*
 (4) 45–54−0.510.1260.001*
 (5) 55+−0.730.1350.000*
(2) 25–34(1) 15–240.130.1110.750
 (3) 35–44−0.350.1240.039
 (4) 45–54−0.380.1280.026
 (5) 55+−0.600.1370.000*
(3) 35–44(1) 15–240.480.1220.001*
 (2) 25–340.350.1240.039
 (4) 45–54−0.030.1381.000
 (5) 55+−0.250.1460.427
(4) 45–54(1) 15–240.510.1260.001*
 (2) 25–340.380.1280.026
 (3) 35–440.030.1381.000
 (5) 55+−0.220.1490.579
(5) 55+(1) 15–240.730.1350.000*
 (2) 25–340.600.1370.001*
 (3) 35–440.250.1460.427
 (4) 45–540.220.1490.579
Relaxing(1) 15–24(2) 25–34−0.200.1060.340
 (3) 35–44−0.290.1160.092
 (4) 45–54−0.220.1200.366
 (5) 55+−0.370.1290.032
(2) 25–34(1) 15–240.200.1060.340
 (3) 35–44−0.090.1180.932
 (4) 45–54−0.020.1221.000
 (5) 55+−0.180.1300.660
(3) 35–44(1) 15–240.290.1160.092
 (2) 25–340.090.1180.932
 (4) 45–540.070.1320.982
 (5) 55+−0.080.1390.977
(4) 45–54(1) 15–240.220.1200.366
 (2) 25–340.020.1221.000
 (3) 35–44−0.070.1320.982
 (5) 55+−0.150.1430.815
(5) 55+(1) 15–240.370.1290.032
 (2) 25–340.180.1300.660
 (3) 35–440.080.1390.977
 (4) 45–540.150.1430.815
Novel(1) 15–24(2) 25–34−0.250.1040.105
 (3) 35–44−0.240.1150.239
 (4) 45–54−0.250.1180.217
 (5) 55+−0.120.1270.885
(2) 25–34(1) 15–240.250.1040.105
 (3) 35–440.020.1161.000
 (4) 45–540.000.1201.000
 (5) 55+0.140.1280.825
(3) 35–44(1) 15–240.240.1150.239
 (2) 25–34−0.020.1161.000
 (4) 45–54−0.010.1291.000
 (5) 55+0.120.1370.911
(4) 45–54(1) 15–240.250.1180.217
 (2) 25–340.000.1201.000
 (3) 35–440.010.1291.000
 (5) 55+0.130.1400.880
(5) 55+(1) 15–240.120.1270.885
 (2) 25–34−0.140.1280.825
 (3) 35–44−0.120.1370.911
 (4) 45–54−0.130.1400.880
Affordable(1) 15–24(2) 25–34−0.090.1000.903
 (3) 35–44−0.160.1110.602
 (4) 45–54−0.180.1140.540
 (5) 55+−0.270.1220.176
(2) 25–34(1) 15–240.090.1000.903
 (3) 35–44−0.070.1120.970
 (4) 45–54−0.090.1160.945
 (5) 55+−0.180.1240.585
(3) 35–44(1) 15–240.160.1110.602
 (2) 25–340.070.1120.970
 (4) 45–54−0.020.1251.000
 (5) 55+−0.110.1320.918
(4) 45–54(1) 15–240.180.1140.540
 (2) 25–340.090.1160.945
 (3) 35–440.020.1251.000
 (5) 55+−0.090.1350.956
(5) 55+(1) 15–240.270.1220.176
 (2) 25–340.180.1240.585
 (3) 35–440.110.1320.918
 (4) 45–540.090.1350.956
Hospitable(1) 15–24(2) 25–34−0.140.1160.751
 (3) 35–44−0.330.1280.067
 (4) 45–54−0.240.1320.373
 (5) 55+−0.390.1410.045
(2) 25–34(1) 15–240.140.1160.751
 (3) 35–44−0.200.1300.557
 (4) 45–54−0.100.1340.948
 (5) 55+−0.250.1430.395
(3) 35–44(1) 15–240.330.1280.067
 (2) 25–340.200.1300.557
 (4) 45–540.100.1440.962
 (5) 55+−0.060.1530.996
(4) 45–54(1) 15–240.240.1320.373
 (2) 25–340.100.1340.948
 (3) 35–44−0.100.1440.962
 (5) 55+−0.150.1560.863
(5) 55+(1) 15–240.390.1410.045
 (2) 25–340.250.1430.395
 (3) 35–440.060.1530.996
 (4) 45–540.150.1560.863
Child−friendly(1) 15–24(2) 25–34−0.230.1760.678
 (3) 35–44−0.770.1940.001*
 (4) 45–54−0.520.2000.074
 (5) 55+−0.080.2140.997
(2) 25–34(1) 15–240.230.1760.678
 (3) 35–44−0.540.1970.050
 (4) 45–54−0.290.2030.626
 (5) 55+0.160.2170.951
(3) 35–44(1) 15–240.770.1940.001*
 (2) 25–340.540.1970.050
 (4) 45–540.250.2190.775
 (5) 55+0.700.2320.023
(4) 45–54(1) 15–240.520.2000.074
 (2) 25–340.290.2030.626
 (3) 35–44−0.250.2190.775
 (5) 55+0.440.2370.336
(5) 55+(1) 15–240.080.2140.997
 (2) 25–34−0.160.2170.951
 (3) 35–44−0.700.2320.023
 (4) 45–54−0.440.2370.336
Uncrowded(1) 15–24(2) 25–34−0.380.1360.042
 (3) 35–44−0.730.1500.000*
 (4) 45–54−0.740.1550.000*
 (5) 55+−1.010.1650.000*
(2) 25–34(1) 15–240.380.1360.042
 (3) 35–44−0.360.1520.135
 (4) 45–54−0.360.1570.154
 (5) 55+−0.630.1680.002*
(3) 35–44(1) 15–240.730.1500.000*
 (2) 25–340.360.1520.135
 (4) 45–540.000.1691.000
 (5) 55+−0.270.1790.549
(4) 45–54(1) 15–240.740.1550.000*
 (2) 25–340.360.1570.154
 (3) 35–440.000.1691.000
 (5) 55+−0.270.1830.582
(5) 55+(1) 15–241.010.1650.000*
 (2) 25–340.630.1680.002*
 (3) 35–440.270.1790.549
 (4) 45–540.270.1830.582
All−weather(1) 15–24(2) 25–34−0.160.1390.767
 (3) 35–44−0.360.1530.123
 (4) 45–54−0.100.1580.965
 (5) 55+−0.290.1690.429
(2) 25–34(1) 15–240.160.1390.767
 (3) 35–44−0.200.1550.698
 (4) 45–540.060.1600.996
 (5) 55+−0.130.1710.948
(3) 35–44(1) 15–240.360.1530.123
 (2) 25–340.200.1550.698
 (4) 45–540.260.1720.563
 (5) 55+0.070.1820.994
(4) 45–54(1) 15–240.100.1580.965
 (2) 25–34−0.060.1600.996
 (3) 35–44−0.260.1720.563
 (5) 55+−0.180.1870.861
(5) 55+(1) 15–240.290.1690.429
 (2) 25–340.130.1710.948
 (3) 35–44−0.070.1820.994
 (4) 45–540.180.1870.861

Note: *Significant at less than the Bonferroni adjusted alpha level of 0.004.

Dimensions of Tourism Destination Quality(I) AGE2(J) AGE2Mean Difference (I-J)Std. ErrorSig. (2-tailed)
Safe15–24(2) 25–34−0.280.1110.122
 (3) 35–44−0.710.1150.000*
 (4) 45–54−0.570.1300.000*
 (5) 55+−0.830.1450.000*
25–34(1) 15–240.280.1110.122
 (3) 35–44−0.430.1050.001*
 (4) 45–54−0.290.1220.154
 (5) 55+−0.550.1380.001*
35–44(1) 15–240.710.1150.000*
 (2) 25–340.430.1050.001*
 (4) 45–540.140.1250.956
 (5) 55+−0.120.1410.993
45–54(1) 15–240.570.1300.000*
 (2) 25–340.290.1220.154
 (3) 35–44−0.140.1250.956
 (5) 55+−0.260.1540.623
55+(1) 15–240.830.1450.000*
 (2) 25–340.550.1380.001*
 (3) 35–440.120.1410.993
 (4) 45–540.260.1540.623
Authentic15–24(2) 25–34−0.330.1210.063
 (3) 35–44−0.430.1210.004*
 (4) 45–54−0.500.1300.001*
 (5) 55+−0.700.1330.000*
25–34(1) 15–240.330.1210.063
 (3) 35–44−0.100.1110.988
 (4) 45–54−0.170.1210.838
 (5) 55+−0.370.1240.032
35–44(1) 15–240.430.1210.004*
 (2) 25–340.100.1110.988
 (4) 45–54−0.070.1211.000
 (5) 55+−0.270.1240.286
45–54(1) 15–240.500.1300.001*
 (2) 25–340.170.1210.838
 (3) 35–440.070.1211.000
 (5) 55+−0.200.1330.763
55+(1) 15–240.700.1330.000*
 (2) 25–340.370.1240.032
 (3) 35–440.270.1240.286
  (4) 45–540.200.1330.763

Note: *Significant at less than the Bonferroni adjusted alpha level of 0.004.

Dimensions of Tourism Destination QualitySum of SquaresdfMean SquareFSig. (2-tailed)
SafeBetween groups27.23039.0776.8800.000*
Within groups1,035.7087851.319  
Total1,062.939788   
InformativeBetween groups18.74836.2495.1730.002*
Within groups948.2907851.208  
Total967.037788   
VariedBetween groups35.133311.7119.7040.000*
Within groups947.3907851.207  
Total982.523788   
Well-keptBetween groups23.97837.9935.9880.000*
Within groups1,047.7927851.335  
Total1,071.770788   
RelaxingBetween groups21.72537.2426.1190.000*
Within groups929.0047851.183  
Total950.729788   
NovelBetween groups4.81431.6051.3950.243
Within groups902.7567851.150  
Total907.570788   
AffordableBetween groups19.76336.5886.2920.000*
Within groups821.8267851.047  
Total841.589788   
HospitableBetween groups4.91231.6371.1310.336
Within groups1,136.4257851.448  
Total1,141.338788   
AuthenticBetween groups15.51235.1713.8480.009
Within groups1,054.8217851.344  
Total1,070.333788   
Child-friendlyBetween groups8.82832.9430.8720.455
Within groups2,647.6717853.373  
Total2,656.499788   
UncrowdedBetween groups17.94735.9822.9290.033
Within groups1,603.0627852.042  
Total1,621.009788   
All-weatherBetween groups18.05036.0172.9490.032
Within groups1,601.5827852.040  
Total1,619.632788   

Note: *Significant at less than the Bonferroni adjusted alpha level of 0.004.

Dimensions of Tourism Destination QualityChi-SquaredfSig.
Informative11.98430.007
Safe16.39430.001*
Varied21.35030.000*
Well-kept12.83830.005
Relaxing16.32430.001*
Novel3.29430.349
Affordable13.79130.003*
Hospitable2.75230.431
Authentic8.94430.030
Child-friendly2.68930.442
Uncrowded8.34630.039
All-weather8.53330.036

Note: *Significant at less than the Bonferroni adjusted alpha level of 0.004.

Dependent Variable(I) ACTIV2(J) ACTIV2Mean Difference (I-J)Std. ErrorSig.
InformativeSightseeingSporting0.330.0950.003*
Entertainment−0.010.1131.000
Cultural0.230.1220.245
SportingSightseeing−0.330.0950.003*
Entertainment−0.340.1190.020
Cultural−0.110.1270.837
EntertainmentSightseeing0.010.1131.000
Sporting0.340.1190.020
Cultural0.240.1420.336
CulturalSightseeing−0.230.1220.245
Sporting0.110.1270.837
Entertainment−0.240.1420.336
RelaxingSightseeingSporting0.200.0940.145
Entertainment−0.290.1120.044
Cultural0.100.1210.855
SportingSightseeing−0.200.0940.145
Entertainment−0.490.1170.000*
Cultural−0.100.1260.845
EntertainmentSightseeing0.290.1120.044
Sporting0.490.1170.000*
Cultural0.390.1400.028
CulturalSightseeing−0.100.1210.855
Sporting0.100.1260.845
Entertainment−0.390.1400.028
NovelSightseeingSporting0.160.0930.329
Entertainment0.010.1111.000
Cultural0.160.1190.515
SportingSightseeing−0.160.0930.329
Entertainment−0.150.1160.562
Cultural0.010.1241.000
EntertainmentSightseeing−0.010.1111.000
Sporting0.150.1160.562
Cultural0.160.1380.661
CulturalSightseeing−0.160.1190.515
Sporting−0.010.1241.000
Entertainment−0.160.1380.661
AffordableSightseeingSporting0.330.0880.001*
Entertainment−0.080.1060.880
Cultural0.100.1140.807
SportingSightseeing−0.330.0880.001*
Entertainment−0.410.1100.001*
Cultural−0.230.1190.221
EntertainmentSightseeing0.080.1060.880
Sporting0.410.1100.001*
Cultural0.180.1320.520
CulturalSightseeing−0.100.1140.807
Sporting0.230.1190.221
Entertainment−0.180.1320.520
HospitableSightseeingSporting0.100.1040.750
Entertainment−0.100.1240.850
Cultural0.130.1340.774
SportingSightseeing−0.100.1040.750
Entertainment−0.200.1300.394
Cultural0.020.1390.998
EntertainmentSightseeing0.100.1240.850
Sporting0.200.1300.394
Cultural0.230.1550.453
CulturalSightseeing−0.130.1340.774
Sporting−0.020.1390.998
Entertainment−0.230.1550.453
AuthenticSightseeingSporting0.020.1000.999
Entertainment0.000.1201.000
Cultural0.410.1290.008
SportingSightseeing−0.020.1000.999
Entertainment−0.010.1251.000
Cultural0.400.1340.017
EntertainmentSightseeing0.000.1201.000
Sporting0.010.1251.000
Cultural0.410.1490.032
CulturalSightseeing−0.410.1290.008
Sporting−0.400.1340.017
Entertainment−0.410.1490.032
Child-friendlySightseeingSporting0.170.1590.702
Entertainment−0.110.1890.931
Cultural0.140.2050.896
SportingSightseeing−0.170.1590.702
Entertainment−0.290.1980.475
Cultural−0.030.2130.999
EntertainmentSightseeing0.110.1890.931
Sporting0.290.1980.475
Cultural0.260.2360.696
CulturalSightseeing−0.140.2050.896
Sporting0.030.2130.999
Entertainment−0.260.2360.696
UncrowdedSightseeingSporting0.050.1240.977
Entertainment−0.250.1470.334
Cultural0.290.1590.263
SportingSightseeing−0.050.1240.977
Entertainment−0.300.1540.215
Cultural0.240.1660.470
EntertainmentSightseeing0.250.1470.334
Sporting0.300.1540.215
Cultural0.540.1840.019
CulturalSightseeing−0.290.1590.263
Sporting−0.240.1660.470
Entertainment−0.540.1840.019
All-weatherSightseeingSporting0.170.1240.491
Entertainment−0.220.1470.437
Cultural0.230.1590.454
SportingSightseeing−0.170.1240.491
Entertainment−0.400.1540.051
Cultural0.060.1660.984
EntertainmentSightseeing0.220.1470.437
Sporting0.400.1540.051
Cultural0.460.1840.064
CulturalSightseeing−0.230.1590.454
Sporting−0.060.1660.984
Entertainment−0.460.1840.064

Note: *Significant at less than the Bonferroni adjusted alpha level of 0.004.

Dependent Variable(I) ACTIV2(J) ACTIV2Mean Difference (I-J)Std. ErrorSig.
Safe1 Sightseeing2 Sporting0.320.1050.015
3 Entertainment−0.200.1040.297
7 Cultural0.190.1300.586
2 Sporting1 Sightseeing−0.320.1050.015
3 Entertainment−0.520.1210.000*
7 Cultural−0.130.1440.946
3 Entertainment1 Sightseeing0.200.1040.297
2 Sporting0.520.1210.000*
7 Cultural0.390.1430.039
7 Cultural1 Sightseeing−0.190.1300.586
2 Sporting0.130.1440.946
3 Entertainment−0.390.1430.039
Varied1 Sightseeing2 Sporting0.410.1030.001*
3 Entertainment−0.170.0990.454
7 Cultural0.110.1110.893
2 Sporting1 Sightseeing−0.410.1030.001*
3 Entertainment−0.580.1180.000*
7 Cultural−0.300.1280.120
3 Entertainment1 Sightseeing0.170.0990.454
2 Sporting0.580.1180.000*
7 Cultural0.280.1250.149
7 Cultural1 Sightseeing−0.110.1110.893
2 Sporting0.300.1280.120
3 Entertainment−0.280.1250.149
Well-kept1 Sightseeing2 Sporting0.330.1070.015
3 Entertainment−0.160.1030.557
7 Cultural0.110.1230.933
2 Sporting1 Sightseeing−0.330.1070.015
3 Entertainment−0.480.1200.000*
7 Cultural−0.210.1380.543
3 Entertainment1 Sightseeing0.160.1030.557
2 Sporting0.480.1200.000*
7 Cultural0.270.1340.246
7 Cultural1 Sightseeing−0.110.1230.933
2 Sporting0.210.1380.543
3 Entertainment−0.270.1340.246

Note: *Significant at less than the Bonferroni adjusted alpha level of 0.004.

Dimensions of Tourism Destination QualitySum of SquaresdfMean SquareFSig. (2-tailed)
Safe
Between groups
Within groups
Total
25.666
1,052.768
1,078.434
5
800
805
5.133
1.316
3.9010.002*
Informative
Between groups
Within groups
Total
5.145
981.615
986.760
5
800
805
1.029
1.227
0.8390.522
Varied
Between groups
Within groups
Total
7.464
990.258
997.722
5
800
805
1.493
1.238
1.2060.304
Well-kept
Between groups
Within groups
Total
20.634
1,077.549
1,098.183
5
800
805
4.127
1.347
3.0640.010
Relaxing
Between groups
Within groups
Total
8.653
954.633
963.286
5
800
805
1.731
1.193
1.4500.204
Novel
Between groups
Within groups
Total
11.568
917.728
929.296
5
800
805
2.314
1.147
2.0170.074
Affordable
Between groups
Within groups
Total
4.301
859.153
863.454
5
800
805
0.860
1.074
0.8010.549
Hospitable
Between groups
Within groups
Total
8.278
1,149.325
1,157.603
5
800
805
1.656
1.437
1.1520.331
Authentic
Between groups
Within groups
Total
6.749
1,074.973
1,081.723
5
800
805
1.350
1.344
1.0050.414
Child-friendly
Between groups
Within groups
Total
38.391
2,658.981
2,697.372
5
800
805
7.678
3.324
2.3100.042
Uncrowded
Between groups
Within groups
Total
26.103
1,645.789
1,671.892
5
800
805
5.221
2.057
2.5380.027
All-weather
Between groups
Within groups
Total
9.256
1,635.944
1,645.201
5
800
805
1.851
2.045
0.9050.477

Note: * F-value significant at less than the Bonferroni adjusted alpha level of 0.004.

Dimensions of Tourism Destination QualityChi-SquaredfSig. (2-tailed)
Informative4.45650.486
Safe20.18650.001*
Varied6.45250.265
Well-kept16.23950.006
Relaxing9.65350.086
Novel8.58050.127
Affordable3.16450.675
Hospitable4.81650.439
Authentic4.15550.527
Child-friendly9.45250.092
Uncrowded13.31350.021
All-weather6.38450.271

Note: *Significant at less than the Bonferroni adjusted alpha level of 0.004.

Dependent VariableTourist Income(J) IncomeMean Difference (I-J)Std. ErrorSig. (2-tailed)
Safe1 Under £10,000£10,000–£14,999−0.260.1360.384
£15,000–£19,999−0.410.1350.029
£20,000–£29,999−0.400.1320.029
£30,000–£39,999−0.420.1310.016
£40,000 above−0.510.1380.003*
2 £10,000–£14,999Under £10,0000.260.1360.384
£15,000–£19,999−0.150.1460.914
£20,000–£29,999−0.140.1440.927
£30,000–£39,999−0.160.1430.871
£40,000 above−0.250.1490.546
3 £15,000–£19,999Under £10,0000.410.1350.029
£10,000–£14,9990.150.1460.914
£20,000–£29,9990.010.1421.000
£30,000–£39,999−0.010.1411.000
£40,000 above−0.100.1480.982
4 £20,000–£29,999Under £10,0000.400.1320.029
£10,000–£14,9990.140.1440.927
£15,000–£19,999−0.010.1421.000
£30,000–£39,999−0.020.1391.000
£40,000 above−0.110.1460.974
5 £30,000–£39,999Under £10,0000.420.1310.016
£10,000–£14,9990.160.1430.871
£15,000–£19,9990.010.1411.000
£20,000–£29,9990.020.1391.000
£40,000 above−0.090.1450.989
6 £40,000+Under £10,0000.510.1380.003*
£10,000–£14,9990.250.1490.546
£15,000–£19,9990.100.1480.982
£20,000–£29,9990.110.1460.974
£30,000–£39,9990.090.1450.989

Note: *Significant at less than the Bonferroni adjusted alpha level of 0.004.

Demographic Factors#Short and Long HolidayΩTime Lapse Since Last HolidayΦTourist Origin
Dimensions of Tourism Destination QualityT-testMann-Whitney UANOVAKruskal-WallisANOVAKruskal-Wallis
T-valuesSig.zSig.FSig.χ2Sig.FPχ2.Sig.
Authentic−0.8860.376−1.0020.3170.7130.4912.7450.2532.4800.0843.9040.142
Safe−1.7530.080−1.6820.0930.8440.4301.9430.3790.5640.5690.9460.623
Affordable−0.8130.417−0.7970.4251.2490.2872.6670.2640.5340.5871.8240.402
Well-kept−1.5880.113−1.3350.1822.5170.0819.6620.0080.2010.8180.8200.664
Informative−0.3620.718−0.3200.7491.2690.2823.7930.1500.0290.9720.1830.912
Relaxing−1.2870.200−0.8480.3960.6040.5471.1070.5751.6280.1973.5460.170
Uncrowded−0.8510.396−1.2030.2290.1780.8370.1820.9130.5740.5641.0950.578
Varied−0.4030.687−0.7970.6321.4270.2413.6180.1640.5700.5662.7290.255
All-weather−1.8250.070−1.4180.1560.7030.4960.9830.6121.9330.1452.4650.292
Hospitable−0.3150.753−0.3810.7041.5430.2143.4040.1820.0030.9970.1110.946
Novel−0.5080.612−0.4480.6540.4250.6540.9510.6221.9740.1404.8510.088
Child-friendly−1.2070.228−1.3110.1900.2470.7810.1010.9510.8320.4351.7840.410

Notes: *Significant at less than the Bonferroni adjusted alpha level of 0.004.

#H7. There are meaningful significant differences in what tourists associate with tourism destination quality between short-stay and long-stay tourists.

ΩH8. There are meaningful significant differences in what tourists associate with tourism destination quality amongst tourists who last visited a tourism destination less than 6 months ago, 6–12 months ago and more that 12 months ago.

ΦH9. There are meaningful significant differences what tourists associate with tourism destination quality amongst tourists of different origin.

Demographic FactorsGender‘With Children’ and ‘Without Children’‘Domestic’ and ‘International’ TouristAgeTourist ActivityIncome
Dimensions of Tourism Destination QualityT-valuesMann Uη2.T-valuesMann Uη2.T-testsMann Uη2.ANOVAKruskal Wallisη2.ANOVAKruskal Wallisη2.ANOVAKruskal Wallisη2.
Authentic−1.55−1.55n/a1.42−1.29n/a0.72−0.23n/aψ7.7*27.6*0.043.858.9n/a1.064.16n/a
Safe−1.56−1.51n/a3.61*−3.80*0.022.81−2.49n/aψ14.2*71.9*0.07ψ6.81*16.4*0.033.90*20.19*0.02
Affordable−3.74*−3.86*0.021.97−1.83n/a1.29−0.08n/an/a0.2n/a6.29*13.8*0.020.803.16n/a
Well-kept−2.26−2.020.012.58−2.48*0.012.33−1.77n/a10.8*45.0*0.05ψ5.7612.8*0.023.0616.24n/a
Relaxing1.39−1.37n/a3.98*−3.90*0.023.50*−3.46*0.01n/a8.3n/a6.12*6.3*0.021.459.65n/a
Informative−4.54*−4.76*0.022.04−1.810.011.11−0.81n/an/a8.2n/a5.17*12.00.020.844.46n/a
Uncrowded0.93−0.94n/a4.36*−4.68*0.024.47*−4.72*0.0212.9*47.6*0.062.938.3n/a2.5413.31n/a
All-weather0.89−1.22n/a3.81*−4.07*0.023.06*−3.16*0.01n/a7.0n/a2.958.5n/a0.916.38n/a
Varied−2.66−2.99*0.014.27*−4.66*0.023.44*−3.52*0.014.3*16.5*0.02ψ8.5321.4*0.041.216.45n/a
Hospitable−1.68−2.07n/a2.59−2.75*0.011.42−1.15n/an/a13.5n/a1.132.8n/a1.154.82n/a
Novel−2.15−2.08n/a1.61−1.43n/a0.65−0.79n/an/a6.4n/a1.403.3n/a2.028.58n/a
Child-friendly−1.21−1.43n/a5.42*−5.50*0.041.91−1.92n/a4.9*19.6*0.020.872.7n/a2.319.45n/a

Notes: *Significant at less than the Bonferroni adjusted alpha level of 0.004. .All ANOVA results are based on standard F-statistic except for those denoted (ψ), which are based on Welch's F-statistic.