Issues

Commentary: Princely thoughts on Machiavelli, marketing and management

Michael J. Thomas
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Global corporate visual identity systems: using an extended marketing mix

T.C. Melewar; John Saunders
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Computer‐based support for marketing strategy development

Shuliang Li; Russell Kinman; Yanqing Duan; John S. Edwards
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Structuring the marketing function in complex professional service organizations

Angus W. Laing; Lorna McKee
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The organizational barriers to developing market orientation

Lloyd C. Harris
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Organizational learning style and competences: A comparative investigation of relationship and transactionally orientated small UK manufacturing firms

I. Chaston; B. Badger; E. Sadler‐Smith
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The impact of self‐monitoring on image congruence and product/brand evaluation

Margaret K. Hogg; Alastair J. Cox; Kathy Keeling
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IMC, brand communications, and corporate cultures: Client/advertising agency co‐ordination and cohesion

Lynne Eagle; Philip J. Kitchen
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Co‐operation and competition: a Darwinian synthesis of relationship marketing

Adrian Palmer
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Repercussions of consumer confusion for late introduced differentiated products

George Chryssochoidis
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Environmentally responsible purchase behaviour: a test of a consumer model

Scott B. Follows; David Jobber
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Book Review

Sustainable Marketing: Managerial‐Ecological Issues

Michael Saren
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