Issues

Special Issue: Corporate identity and corporate marketing. Guest Editor: John M.T. Balmer

Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog

John M.T. Balmer
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Corporate identity and corporate image revisited ‐ A semiotic perspective

Lars Thøger Christensen; Søren Askegaard
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Relationships between personal and corporate reputation

Dennis B. Bromley
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Corporate marketing and service brands ‐ Moving beyond the fast‐moving consumer goods model

Malcolm H.B. McDonald; Leslie de Chernatony; Fiona Harris
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Understanding organisational culture and the implications for corporate marketing

Alan M. Wilson
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Development and management of corporate image in South Africa

Russell Abratt; Thabiso Nsenki Mofokeng
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Corporate reputation, trait covariation and the averaging principle ‐ The case of the UK pensions mis‐selling scandal

Roger Bennett; Helen Gabriel
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Cause, effect and benefits of a standardised corporate visual identity system of UK companies operating in Malaysia

T.C. Melewar; John Saunders; John M.T. Balmer
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The added value of corporate logos ‐ An empirical study

Cees B.M. van Riel; Anouschka van den Ban
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Corporate branding and corporate brand performance

Fiona Harris; Leslie de Chernatony
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Corporate citizenship as a marketing instrument ‐ Concepts, evidence and research directions

Isabelle Maignan; O.C. Ferrell
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