...Charlotte Lecuyer; Mathieu Béal; Sonia Capelli; William Sabadie Purpose Co-operative managers must invest appropriately to strengthen member relationships, such as by initiating corporate social responsibility (CSR) actions or providing members with more relational benefits. This paper aims...

...Hajar Fatemi; Laurette Dube Purpose This paper aims to study the unexplored possibility that priming firms’ corporate social responsibility (CSR) activity in consumers’ minds may impact consumers’ preference for non-firm related consumption and lifestyle choice options with intertemporal trade...

... After deriving the SNE index formula mathematically, this study illustrates how the SNE index functions using eight firms’ online corporate social responsibility (CSR) networks across four diverse industries. Findings This study proposes and illustrates a new approach of capturing the SNE...

... of corporate social responsibility (CSR) among customers. Findings Experiment 1 indicates that for firms with a green brand image, frontline employees’ environmentally irresponsible behaviors result in customers’ perception that the firm is hypocritical, thus reducing their brand evaluations. Experiment 2...

...Xiaoye Chen; Rong Huang; Zhiyong Yang; Laurette Dube Corporate social responsibility (CSR) activities can be classified into three broad orientations based on the corporation’s strategic goals: philanthropic CSR (CSR with a charitable donor–recipient nature), promotional CSR (CSR that enhances...

...Shirley R. Leitch Purpose The centrality of ethics and corporate social responsibility (CSR) to the corporate marketing perspective serves as a point of differentiation for the field within the broader marketing discipline. Currently, there is a lack of clarity around the ‘transparency’ construct...

...Hannah Oh; John Bae; Imran S. Currim; Jooseop Lim; Yu Zhang Purpose This paper aims to focus on the unique goal of understanding how marketing spending, a proxy for firm visibility, moderates the effects of corporate social responsibility (CSR) strengths and concerns on stock returns in the short...

.... Originality/value – Findings contribute to the literature on CRM, MI-based motivation of consumer behaviour and emotional brand attachment. Hongwei He can be contacted at: hongwei.he@strath.ac.uk © Emerald Group Publishing Limited 2016 Corporate social responsibility Cause-related marketing...

... consumer satisfaction and identification with their financial services provider. Besides, corporate social responsibility (CSR) contributes to building consumer identification with the company, which is positively correlated to satisfaction too. Satisfaction is thus presented as both an affective...

... how motives for joining a boycott vary in the course of time. © Emerald Group Publishing Limited 2011 Consumer boycott Factory relocation Corporate social responsibility Content analysis Mixed methods Consumers Motivation (psychology) Given the growing interdependence...

...John M.T. Balmer; Shaun M. Powell; Shaun M. Powell Purpose The commentary aims to consider the nexus between corporate marketing, ethical corporate marketing, ethical corporate identity and corporate social responsibility. It seeks to take an explicit internal organisational perspective. It also...

...) along with more recent individual and collaborative work in the field. © Company 2011 Corporate marketing Corporate brands Corporate identity Corporate image Corporate marketing Corporate social responsibility Corporate strategy Organisational change Organisational marketing...

...John M.T. Balmer; Shaun M. Powell; Diogo Hildebrand; Sankar Sen; C.B. Bhattacharya Purpose The main goal of this paper is to provide an integrative understanding of corporate social responsibility (CSR) from a corporate marketing perspective, highlighting the critical role of CSR in effective...

...Terje I. Vaaland; Morten Heide; Kjell Grønhaug Purpose This review article aims to develop an integrating overview of the present status of the theory of corporate social responsibility (CSR) applied in the marketing context and asks whether, to what extent and how the discipline of marketing has...