... and authors. The full terms of this license may be seen at http://creativecommons.org/licences/by/4.0/legalcode Corporate responsibility Politics Internet marketing Brands Consumer research Cause marketing Social responsibility Qualitative research Marketing communications Companies...

... be contacted at: b.lowe@kent.ac.uk 09 05 2016 27 03 2017 29 05 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Health services Learning Virtual community Internet marketing Active participation Consumer engagement Diagnostic...

... review behavior. Hua-Ning Chen can be contacted at: huaningchen324@gmail.com © Emerald Group Publishing Limited 2013 Online review Online word-of-mouth Pareto/NBD model Internet marketing Pareto analysis Internet Marketing With the advent of the worldwide web (WWW...

...., 2005). The notion that adolescents are vulnerable to advergames is widely accepted, but our understanding of the extent of this susceptibility needs further empirical research (Moore and Rideout, 2007). Advertising effectiveness Young people Internet marketing Entertainment Consumer behaviour...

... ; Wu et al., 2003). H1. The greater the top management emphasis on e‐business, the greater is the intensity of e‐business adoption. © Emerald Group Publishing Limited 2012 E‐business adoption Hotel and catering industry Internet marketing Hotels Electronic...

... and examines hypotheses in the setting of online discussion forums. Word of mouth Diffusive communication Online environments Information characteristics Internet marketing Marketing communications Word of Mouth (WOM) is informal advice between people about goods, services, and social issues...

... to develop brand equity. © Emerald Group Publishing Limited 2010 Internet marketing Electronic commerce Brands Brand equity Interpersonal communications Marketing communications The internet is precipitating radical marketing‐driven changes to the structures and cultures...

... is not the golden path of internet marketing. Further, the proposed research model (PRM) provides a means of identifying the underlying dispositions associated with the mediating variable. Originality/value This is the first study to examine online repurchasing models using alternative explanations...

...John A. Schibrowsky; James W. Peltier; Alexander Nill Purpose The purpose of this study is to examine the internet marketing literature to determine how internet marketing research has evolved in terms of quantity, content, and publication outlets. In addition, the paper identifies important...

...). Internet marketing Information Target markets Database marketing Customer relations China The lynchpin of any successful customer relationship management (CRM) is customer knowledge. What do we need to know about our customers collectively and individually? The key is to know our customers...

...Zhongmin Zhang This paper argues that organizing customers is an essential marketing element on the Internet. Through examining Internet marketing activities of three major Japanese travel agencies – JTB, Nippon Travel Agency and Kinki‐Nippon Tourist – by a case approach, the paper discusses...

... that organizational culture, top management support and collaboration between marketing and IT teams need to be in place to provide a supportive environment that is critical for the success of the integration. © Emerald Group Publishing Limited 2004 Internet marketing Database marketing Customer...