... collectivist cultures (N = 232 and 237) by conducting surveys in four countries (Australia, USA, Qatar and India). Nike and Ray-Ban are the focal brands studied, with Facebook serving as the targeted social networking site (SNS) platform. Findings Self-monitoring and self-esteem are found to drive...

... setting in China. Findings The results of Study 1 indicate that when consumers experience FOMO, they prefer to post about identity-relevant (vs functional) products to a greater extent than usual. Study 2 examines the role of self-esteem and identifies self-presentation and the avoidance of social...

... information and experiences. To extend prior research, this study aims to examine the impact of consumption-oriented engagement (COE) in SNSs on young adult consumers’ personal well-being in terms of anxiety and self-esteem, as well as excessive spending. Design/methodology/approach Surveys were...

... explores materialism, self-esteem and self-monitoring as CDB trait antecedents, as a form of conspicuous consumption on social media. Finally, it considers the influence of altruism on these relationships. Design/methodology/approach A survey was conducted of regular Facebook users mentioning a charity...

... draws on the social comparison literature and applies the theory of upward and downward comparisons to the celebrity endorsement context. Findings Study 1 shows that exposure to celebrities holding a positive public image decrease consumers’ temporal self-esteem, while celebrities holding a negative...

.../methodology/approach – Three studies manipulating brand and model body size were conducted and advertising images to female individuals differing in self-esteem were exposed. Findings – This research finds that brand moderates consumers’ model evaluation. Participants evaluated AM as being more...