... media and identifies contextual factors that trigger different subtypes of envy in the recipients of peer referrals. Practical implications This study provides insights into how referral reward programmes on social media can be designed to reduce malicious envy, namely by framing rewards as a form...

... on Facebook, future research could broaden the scope by examining other social media platforms. This research advances appeal and humor theory by showing that the effectiveness of holiday social media posts hinges on the conditional alignment of message appeals, humor strategies and culturally salient...

...Eda Anlamlier; Sevincgul Ulu; David Gal Purpose This study aims to investigate how conspicuous consumption alters products’ status marker value ( SMV ) for owners in the post-purchase phase. The authors study how status negotiations on social media via social recognition impact owners’ product...

...Jingqi Qiu; Chris Storey; Achilleas Boukis Purpose This study aims to further understand the different mechanisms by which social media use by frontline employees (FLEs) affects customer service performance. Building on social capital theory, the authors develop a model which shows that FLEs...

...Steven S. Chan; Shalini Bahl; Kelly Moore; Michelle van Solt; Ryan E. Cruz; Matthew Philp; Tessa Garcia-Collart; Ellen Campos Sousa; George R. Milne; Nelson Borges Amaral; Michelle Perkins; Kirsten Johnson Purpose This paper aims to identify key insights from the social media needs and experiences...

... its hypotheses using archival data from databases, media coverage and social media profiles. Overall, many overconfident CEOs in startup firms tend to produce less favorable outcomes compared to conservative CEOs who do not exhibit the typical OC (Camerer and Lovallo, 1999 ; Cassar, 2010 ; Hayward...

... is to describe two co-created initiatives designed to holistically reduce the prevalence and effects of misinformation on social media. Design/methodology/approach The authors adopted a co-creation approach by convening a stakeholder group including social media, advertising, artificial intelligence...

...Surat Teerakapibal; Mathupayas Thongmak Purpose This study aims to understand luxury brands’ communication strategies on social media and to evaluate the effectiveness of marketer-generated content (MGC) on Twitter. Design/methodology/approach MGC’s characteristics in terms of media richness...

...Kapil Kaushik; Atul Arun Pathak; Abhishek Mishra Purpose This study aims to understand the kind of content and context that effectively create higher fan social media engagement (SME) through pre-match content posted by sports teams. Design/methodology/approach This research examines...

.... Originality/value This research uniquely examines message neutralization through contextual cues as a strategy brands can use to aid their sensitive dialogues with others on social media. The findings provide new insights into how brands can use different types of messages in digital communications...

.... In this study, SMIs are defined as social media users who have a certain number of followers on social media platforms and can exert influence over these followers (Jin et al., 2019). Campbell and Farrell (2020) classified SMIs into four categories based on the number of followers: mega-influencers...

... studied 174 virtual influencers and spanned ten social media platforms. Typological categories were constructed from the data set, focusing on 14 influencers located across quadrants. In-depth findings were then developed for eight illustrative cases. Findings Findings deepen the knowledge...

... that analyzes the relative impact of several factors that influence CE with brand posts. By using an agent-based simulation model, the method presented in this paper helps explain the relative impact of four factors on CE with brand posts on social media. Findings The authors explain four factors...

... seen the emergence of new technologies permitting online ephemeral communication. Online ephemeral communication is defined as messages with a predetermined, finite lifespan in computer-mediated environments. Use of online ephemeral communications is surging, especially in social media...

...Frank Gregory Cabano; Mengge Li; Fernando R. Jiménez Purpose This paper aims to examine how and why consumers respond to chief executive officer (CEO) activism on social media. The authors developed a conceptual model that proposes impression management as a mechanism for consumer response to CEO...

... literature by focusing on the usage of social media. Practical implications From a managerial perspective, this research provides marketers with guidelines on how to choose between the two cause-related marketing campaign formats and how to enhance the effectiveness of YSWD campaigns. Originality...

... empirical studies (two laboratory and two online experiments) were used to test key hypotheses. Study 1 manipulated regulatory focus and envy in a job application setting with university students. Study 2 engaged similar manipulations in a social media setting. Studies 3 and 4 extended the regulatory focus...

...Shehzala; Anand Kumar Jaiswal; Vidya Vemireddy; Federica Angeli Purpose Social media influencers have become constant companions of a large audience of young consumers, but a crucial yet underexplored area of examination relates to the implications of exposure to influencers for an individual’s...

...-engagement relationship by distinguishing between passive (e.g. browsing) and active (e.g. reacting, commenting and sharing) engagement, and examining behavioral shifts across platforms. Design/methodology/approach Three field studies assessed changes in social media engagement during the COVID-19...

... as the only investigation to map Facebook likes to charity auctions and show the effectiveness of this in the field. A recent survey on nonprofits’ use of social media indicates that 98% of the largest charities use at least one form of social media (Ganim Barnes, 2014). The growing pervasiveness of social...