...Danivan Borges Mendes Lacerda; Emerson Wagner Mainardes Purpose This study sought to identify whether the communication skills of the immediate leader influence the market orientation and commercial capacity of banks from the banker’s perspective, and whether these, in turn, affect the brand image...

...Muslim Abdul Djalil; Muslim Amin; Halimin Herjanto; Mustafa Nourallah; Peter Öhman Purpose This study investigates how entrepreneurial leadership fosters market orientation, bank innovativeness and bank performance; it also investigates how market orientation contributes to brand orientation, bank...

...Gajendra Liyanaarachchi; Sameer Deshpande; Scott Weaven Purpose This conceptual paper explores gaps in bank privacy protection practices and advocates for banks to integrate market-oriented (MO) approaches in their corporate digital responsibility (CDR) initiatives to minimize consumer data...

...Mahmoud Abdulai Mahmoud; Charles Blankson; Nana Owusu-Frimpong; Sonny Nwankwo; Tran P. Trang Purpose – The purpose of this paper is to examine the relationship between market orientation, learning orientation and innovation; and second, assesses the role of innovation, market orientation...

... approach to understand trust in banks. © Emerald Group Publishing Limited 2014 Trust Customer satisfaction Financial services Market orientation Banks Business ethics Economies depend on the social, structural, institutional, and cognitive preconditions that enable market exchange...

...Kurmet Kivipõld; Maaja Vadi Purpose The aim of the study is to explore the relationship between organizational leadership capability and organizational performance in the context of market orientation in Estonian financial services organizations. Design/methodology/approach A total of eight...

...Mohammad Suleiman Awwad; Djouhara Ali Mohammad Agti Purpose The purpose of this paper is to examine the effect of internal marketing, organizational commitment and organizational citizenship behaviors on commercial banks' market orientation. Design/methodology/approach A quantitative survey...

...David Martín‐Consuegra; Arturo Molina; Águeda Esteban Purpose The purpose of this paper is to investigate the relationship between the proactive market orientation approach and business performance in retail banking. Design/methodology/approach Based on a theoretical discussion, empirical...

...Carmen Camarero Purpose The current work aims to analyze the complementary effects of relationship and service‐quality orientations on market and economic performance and their mediating role in the relationship between market orientation and performance. Design/methodology/approach In order...

...Tomaž Kolar Purpose The purpose of this paper is to evaluate the market orientation of Slovenian banks in order to identify critical areas as well as potential barriers to market orientation. In addition, it is expected that use of an adapted methodological approach will improve relevance...

...) and their prevailing culture have argued that a product‐focused rather than a market‐oriented approach to new service development (NSD) is responsible for their inadequate performance. With this in mind, this work aims to develop a conceptual understanding of the factors influencing market orientation...

...Spiros Gounaris; David J. Slattery; Joseph G. Nellis Purpose The paper examines how product innovation in the UK banking industry has been affected and is likely to be affected by changes in regulation and in government policy. It considers the issues faced by banks in pursuing a market‐oriented...

...Geoff Lancaster; Hans van der Velden This research‐based paper considers the application of market orientation in the context of the mortgage division of a large Dutch bank. Various definitions from the literature are considered in relation to market orientation. Antecedents to market orientation...

...Syed Aziz Anwar; M. Sadiq Sohail A formidable body of literature has been built up in recent decades suggesting that market orientation helps firms attain their strategic objectives in a dynamic environment. The present study tests market orientation of bank managers operating in Brunei, a small...

...Spiros P. Gounaris; Vlassis Stathakopoulos; Antreas D. Athanassopoulos Using empirical data derived from the Greek banking sector, the authors attempt to model the influence of bank‐specific (market orientation) and customer‐specific (comparison shopping, influence by word‐of‐mouth‐communication...

...Daudi R.B. Lwiza; Sonny Nwankwo Observes that since the 1980s, many African countries have embarked on macroeconomic policy adjustments aimed at setting their economies on the path to a market orientation. In almost all national contexts, financial sector reforms have been at the core...

... (customers) Schneider and Bowen (1995, p. 241). equate the “delighting of customers” with a passion for service and, that with such a belief system, strict managerial control by rules and regulation can be replaced by coordination, flexibility and autonomous employees. Market orientation Channel...

... to consumer‐oriented external marketing activities. © MCB UP Limited 1999 Market orientation Banking Customer Services Customer satisfaction Customer behaviour There are many such examples to show that commercial banks have become more market‐oriented and focused with an almost universal...