Issues

Special Issue: Pharmaceutical directtoconsumer advertising past, present, and future. Guest Editors: Avinandan Mukherjee, Yam Limbu

Pharmaceutical advertising practitioners' approach to trust and emotion

Jennifer Ball; Michael Mackert
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An experimental examination of consumer attitudes, behavioral intentions, and information search behavior after viewing a predictive genetic test direct‐to‐consumer advertisement

Brent Rollins; Shravanan Ramakrishnan; Matthew Perri
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Consumers' evaluation of brief summary formats of print direct‐to‐consumer advertisements

Nilesh Bhutada; Aparna Deshpande; Ajit Menon; Matthew Perri
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The influence of the number of presented symptoms in product‐claim direct‐to‐consumer advertising on behavioral intentions

Sooyeon Nikki Lee‐Wingate; Ying Xie
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A review of research on direct‐to‐consumer advertising of prescription drugs: Directions for future research

Avinandan Mukherjee; Yam Limbu; Isaac Wanasika
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Pharmaceutical direct-to-consumer advertising: past, present, and future

Pharmaceutical direct-to-consumer advertising: past, present, and future

Avinandan Mukherjee; Yam B. Limbu
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