Issues

Special Issue: Transforming Retail Channels in the Digital Era: Marketing and Operations Perspectives. Guest Editors: Marta Frasquet, Xavier Brusset, Herbert Kotzab, Christoph Teller

Guest editorial

Marta Frasquet; Xavier Brusset; Herbert Kotzab; Christoph Teller
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Exploring how digital kiosk customer experience enhances shopping value, self-mental imagery and behavioral responses

Aurély Lao; Mariana Vlad; Annabel Martin
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In or out? A field observational study on the placement of entertaining robots in retailing

Laurens De Gauquier; Malaika Brengman; Kim Willems; Hoang-Long Cao; Bram Vanderborght
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A model of adoption of AR-based self-service technologies: a two country comparison

Maria Jose Castillo S; Enrique Bigne
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At the source of integrated interactions across channels

Christophe Bèzes
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Engaging shoppers through mobile apps: the role of gamification

Francesca De Canio; Maria Fuentes-Blasco; Elisa Martinelli
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Comparing relationship of quality-satisfaction models: effects of B2B value co-creation

Vicente Sales-Vivó; Irene Gil-Saura; Martina G. Gallarza
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Artificial intelligence in retail: applications and value creation logics

Lanlan Cao
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The franchisor–franchisee relationship and customer data management in the digital era

Hanene Oueslati; Martine Deparis; Saloua Bennaghmouch-Maire
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Spatial decision support for social hybrid organizations: siting new social supermarkets in Austria

Eva Lienbacher; Julia Koschinsky; Christina Holweg; Christine Vallaster
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Ease or excitement? Exploring how concept stores contribute to a retail portfolio

Carys Jane Egan-Wyer; Steve Burt; Jens Hultman; Ulf Johansson; Alice Beckman; Clara Michélsen
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Perceived authenticity of online-only brands (OOBs): a quali-quantitative study with online consumers

Kokho Jason Sit; Giovanni Pino; Marco Pichierri
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Value co-creation between consumers and distributors: the moderating effect of relationship characteristics

Natalia Rubio; Nieves Villaseñor; Maria Jesús Yagüe
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Data-driven digital advertising: benefits and risks of online behavioral advertising

Simone Aiolfi; Silvia Bellini; Davide Pellegrini
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“Testing the water” – prior-online market entry in China

Sina Hardaker; Ling Zhang
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