Issues

Special Issue: Sponsorship return on investment. Guest Editors: Jonathan A. Jensen, Darin W. White

Trends in sport sponsorship evaluation and measurement: insights from the industry

Jonathan A. Jensen; Darin W. White
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Determinants of viewer attention in concurrent event sponsorship

Felix Boronczyk; Christopher Rumpf; Christoph Breuer
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Assessing the effectiveness of sponsorship messaging: Measuring the impact of congruence through electroencephalogram

Manuel Alonso Dos Santos; Ferran Calabuig Moreno
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The moderating effect of identification on return on investment from sponsor brand integration

Jonathan A. Jensen; Patrick Walsh; Joe Cobbs
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Examining confirmation biases: implications of sponsor congruency

Michael Devlin; Andrew C. Billings
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Sponsoring of professional cycling: what does it mean for stock prices?

Morten Halsteinli Drivdal; Helge A. Nordahl; Håkon Rønes
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Official sports sponsorship fortress vs ambush marketing attack: Investigating the impact on implicit and explicit brand knowledge

Steffen Schmidt; Matthias Limbach; Sascha Langner; Klaus-Peter Wiedmann; Levke Albertsen; Philipp Reiter
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