... increasing from just one in 2016 to 136 by 2023. However, the extent to which the service quality of these community-based fitness centres meets the needs of older adults in fostering satisfaction and how this satisfaction subsequently influences their citizenship behaviour remains relatively unknown...

... in the realm of sports marketing. This study aims to fill these gaps by examining the structural relationships between baseball stadium food quality, timeliness, satisfaction, and behavioral intention with an emphasis on the moderating effect of stadium atmosphere. Design/methodology/approach The data were...

...Daniel Martínez-Cevallos; Mario Alguacil; Ferran Calabuig; Daniel Duclos-Bastías Purpose The purpose of this study is to use structural equation modeling to examine the interaction between the variables of corporate image, credibility, trust and satisfaction in the context of a virtual sporting...

...) behaviours, particularly emphasising the structural relationship between motivated consumer innovativeness and satisfaction in using AR live-streaming services. Design/methodology/approach Utilising an online survey and convenience sampling, the study garnered a total of 243 usable responses from three...

...Marisa Sousa; Celina Gonçalves; Rui Biscaia; Maria José Carvalho Purpose This study aims to assess service quality in sport child camps among both participants and parents and its effects on satisfaction and behavioural intentions. Design/methodology/approach Data were collected from...

...Vera Pedragosa; Rui Biscaia; Michael E. Naylor; David P. Hedlund; Geoff Dickson Purpose The purpose of this study was to examine the effect of member identity and its dimensions of power, urgency, external legitimacy, internal legitimacy and interest, on satisfaction and behavioural intentions...

... image among golf tourists as well as the interrelationships between perceived service quality, perceived value, satisfaction and behavioural intention in this context in the Malaysian context. Excitement was also examined as a moderator of the relationship between satisfaction and behavioural intention...

..., aesthetics and locality. Meanings related to aesthetics and experience significantly and positively predicted customer satisfaction, word-of-mouth communication, purchase intention and willingness to pay a price premium for licensed products of one's favorite team. Practical implications From a practical...

... has a significant influence on customers' satisfaction with the sports retailer and their likeliness to recommend the store to friends, which, in turn, is significantly affected by customers' satisfaction with the retailer. Moreover, social responses to actors involved in the service encounter...

...Jingxian (Cecilia) Zhang; Kevin K. Byon; Kaijuan Xu; Haiyan Huang Purpose The paper aims to (1) explore the positive and negative sociocultural, economic, and environmental impacts on satisfaction, and behavioral intentions; and (2) examine the changes in relationships among event impacts...

...Hüseyin Çevik; Kerem Yıldırım Şimşek Purpose The purpose of this study is to examine the theoretical relationship between experience quality (EXQ), satisfaction and the behavioral intentions (BI) of Motocross World Championship spectators. Design/methodology/approach The research data were...

...Yi Xiao; Xiaoling Ren; Pei Zhang; Antonnette Ketlhoafetse Purpose The purpose of this paper is to examine foreign participants’ service quality, satisfaction and behavioral intention during the 2016 Shanghai International Marathon, and to gain a better understanding of the impact of service...

...Yanling Duan; Bing Liu; Yan He Purpose The paper aims to examine the relationships among marathon spectator motivation, satisfaction and behavioral intention in China. Design/methodology/approach Date were collected from three Chinese marathon races. The paper presents the conceptual model...

...Mónica Haro-González; Raquel Pérez-Ordás; Alberto Grao-Cruces; Román Nuviala; Alberto Nuviala Purpose The purpose of this paper is to determine how an instrument – designed to assess quality, value, and satisfaction – works, and compare results obtained in female users of unisex sports services...

...Rui Biscaia; Abel Correia; Masayuki Yoshida; António Rosado; João Marôco This paper aims to assess service quality in professional football and to examine the effects of service quality and ticket pricing on satisfaction and behavioural intention. Data were collected among football fans...

...Nicholas D Theodorakis; Kostas Alexandris; Yong Jae Ko This study examines the mediating role of Overall Service Quality in the service quality-customer satisfaction relationship in the context of professional football. Quantitative data were collected from a survey of 415 spectators attending...

... that there is a positive relationship between the satisfaction levels of season-ticket holders and their orientation towards club sponsors' products and brands. Season-ticket holder satisfaction and sponsor-related behaviour: evidence of a positive relationship Keywords satisfaction sponsor-related behaviour AFL members...

...Heath McDonald; Robin N. Shaw A survey of almost 8,000 season ticket holders of Australian Football League clubs suggests that a combination of tangible (ticketing arrangements) and intangible (feelings of personal involvement) aspects have the greatest influence on the satisfaction of members...

...Hans M. Westerbeek; David Shilbury This paper advances our understanding of the relationship between quality, value and satisfaction in the context of spectator sport services. This is achieved through an analysis and examination of relevant secondary data culminating in a conceptual model...

...Dennis B. Arnett; Debra A. Laverie The purpose of this research is to investigate four factors (fan identity salience, satisfaction, attachment, and enduring involvement) to assess their ability to differentiate among three types of fans (frequent, moderately frequent, and infrequent attendees...