Issues

Special Issue: Contemporary thinking, topics and trends in international branding Part II. Guest Editors: Joseann Small, TC Melewar

Asian brands without borders: regional opportunities and challenges

Julien Cayla; Giana M. Eckhardt
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Extending the view of brand alliance effects: An integrative examination of the role of country of origin

Christian Bluemelhuber; Larry L. Carter; C. Jay Lambe
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Aesthetic theory and logo design: examining consumer response to proportion across cultures

Narelle Pittard; Michael Ewing; Colin Jevons
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Cultural differences in brand designs and tagline appeals

Jong Woo Jun; Hyung‐Seok Lee
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Consumers' product evaluations in emerging markets: Does country of design, country of manufacture, or brand image matter?

Leila Hamzaoui Essoussi; Dwight Merunka
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Multiple roles for branding in international marketing

Ho Yin Wong; Bill Merrilees
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Guest editorial

Contemporary thinking, topics and trends in international branding - Part II

Joseann Small; T.C. Melewar
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List of reviewers

List of reviewers

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