Issues

Special Issue: Social marketing in the global context. Guest Editor: Paul Chao

Social marketing campaigns aimed at preventing drunk driving: A review and recommendations

Magdalena Cismaru; Anne M. Lavack; Evan Markewich
View articletitled, Social marketing campaigns aimed at preventing drunk driving<span class="subtitle-colon">: </span><span class="subtitle">A review and recommendations</span>
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Global branding and strategic CSR: an overview of three types of complexity

Michael Polonsky; Colin Jevons
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Marketing in non‐profit organizations: an international perspective

Sara Dolnicar; Katie Lazarevski
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Overcoming skepticism towards cause related claims: the case of Norway

Sangeeta Singh; Lene Kristensen; Erika Villaseñor
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Modeling market orientation and organizational antecedents in a social marketing context: Evidence from China

Yanfeng Zhou; Paul Chao; Guang Huang
View articletitled, Modeling market orientation and organizational antecedents in a social marketing context<span class="subtitle-colon">: </span><span class="subtitle">Evidence from China</span>
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International integration: a hope for a greener China?

Haitao Yin; Chunbo Ma
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Guest editorial

Social marketing in the global context

Paul Chao
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