Issues

Call for papers

Special issue on international marketing, strategic orientations and business success

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How global brands travel with consumers: An examination of the relationship between brand consistency and meaning across national boundaries

Anders Bengtsson; Fleura Bardhi; Meera Venkatraman
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Consumer responses to East‐West writing system differences: A literature review and proposed agenda

Monica D. Hernandez; Michael S. Minor
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The effectiveness of female nudity in advertising in three European countries

Christian Dianoux; Zdenek Linhart
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A “cross‐cultural RELQUAL‐scale” in supplier‐distributor relationships of Sweden and the USA

Janice M. Payan; Göran Svensson; Gabriel Awuah; Svante Andersson; Joe Hair
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Assessing the contribution of leading mainstream marketing journals to the international marketing discipline

Leonidas C. Leonidou; Bradley R. Barnes; Stavroula Spyropoulou; Constantine S. Katsikeas
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Editorial

Editorial

Jeryl Whitelock
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