Issues

Special Issue: Nation branding and the globalization of brands. Guest Editors: Cheng Lu Wang, Dorothy Yen, Bradley R. Barnes

Guest editorial

Cheng Lu Wang; Dorothy Yen; Bradley R. Barnes
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Building strong nation brands

Jan-Benedict Steenkamp
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Building the connection between nation and commercial brand: an integrative review and future research directions

Jiaxun He; Cheng Lu Wang; Yi Wu
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Dissemination and consensual perceptions of nation brands: a framework for future research

Carlos J. Torelli
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Two decades of research on nation branding: a review and future research agenda

Andy W. Hao; Justin Paul; Sangeeta Trott; Chiquan Guo; Heng-Hui Wu
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Nation branding, cultural identity and political polarization – an exploratory framework

Alessandra Vecchi; Emmanuel Sirimal Silva; Lina Maria Jimenez Angel
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Cultural equity: knowledge and outcomes aspects

Carlos J. Torelli; Hyewon Oh; Jennifer L. Stoner
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The role of nation brand in attracting foreign direct investments: a case study of Korea

Richard Lee; You-il Lee
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Soft power and nation rebranding: The transformation of Korean national identity through cosmetic surgery tourism

Eric Ping Hung Li; Hyun Jeong Min; Somin Lee
View articletitled, Soft power and nation rebranding<span class="subtitle-colon">: </span><span class="subtitle">The transformation of Korean national identity through cosmetic surgery tourism</span>
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How global brands incorporate local cultural elements to improve brand evaluations: A perspective on cultural mixing

Chunyan Nie; Tao Wang
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When face meets globalization: How face drives consumers’ attitudes toward global consumer culture positioning

Haiyang Huang; Jiaxun He
View articletitled, When face meets globalization<span class="subtitle-colon">: </span><span class="subtitle">How face drives consumers’ attitudes toward global consumer culture positioning</span>
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