... in remains unclear. Drawing from the functional theory of attitude formation, this study investigates the relationships of consumer characteristics (political ideology, consumer ethnocentrism) and brand factors (global brand attitudes and perceived motivation of global brand activists) with attitudes toward...

... of consumer ethnocentrism (CET) and consumer confidence (CC) on customer equity drivers (CEDs)’ effectiveness in influencing repurchase intention (RI) for global FMCG brands. Design/methodology/approach This study uses the mall-intercept technique. Respondents were randomly approached at popular retail...

... of materialism were rigorously validated across a diverse set of eight countries, by investigating which facets of acculturation to global consumer culture and national ethnic identity, along with consumer ethnocentrism, encourage or repel materialism. Using multigroup SEM and other analyses, the authors...

... of their ethnocentric and cosmopolitan orientations. Achieving a better understanding of the psychological makeup of consumer ethnocentrism and cosmopolitanism should help managers better design international market segmentation and brand positioning strategies. The study's conceptual framework is anchored...

... consumer ethnocentrism (CET) and cosmopolitanism (COS) may affect Asian consumers’ perceptions of out-group countries and their products, doing so by examining similar vs dissimilar countries across countries of origin. Given the strong inter-country rivalries that exist among Asian countries, the authors...

... of satisfaction with present income, ability to make payments on time, and the degree of confidence in being able to afford unexpected costs (Netemeyer et al., 2017). Brazil Global brands Consumer ethnocentrism Social identity theory Domestic products Financial well-being Perceived...

... theoretical explanation of such variation. In the next sub-section, we provide some explanation with the help of the product typicality construct. Consumer ethnocentrism Domestic country bias Implicit attitude Product typicality Extant research indicates that many consumers around the world...

...George Balabanis; Nikoletta-Theofania Siamagka Purpose Despite the well-established impact of consumer ethnocentrism (CET) on purchase intentions, extant literature offers limited evidence on actual purchase behaviour. The purpose of this paper is to address the gap by investigating the factors...

...Rudolf R. Sinkovics, Ruey-Jer “Bryan” Jean and Daekwan Kim; Sven Feurer; Elisa Baumbach; Arch G. Woodside Purpose – Individuals showing high consumer ethnocentrism (CE) prefer domestic over foreign-made products and their preferences may contribute to barriers to international market entry...