...Poonam Singh; Amitabh Anand; Sateesh Shet; Olga Cretu Purpose This paper systematically reviews and synthesizes how digital transformation (DT) shapes the internationalization process (IP) of firms. It develops an integrative, theory-informed framework that links antecedents, barriers...

...Dewen Liu; Ying Zou; Peng Lv; Shanji Yao Purpose While the impact of digitalization on businesses has been extensively studied, the influence of digitalization on marketing outcomes in private enterprises has not received sufficient attention. The current study aims to examine how and when...

...Yuge Dong; Xinming He; Markus Blut Purpose This study aims to clarify the direct impact of digitalization on export performance (EP) by synthesizing previous research and testing this relationship empirically. Furthermore, the study investigates digitalization types, contextual moderators...

...-creation and (iv) enhancing factors such as assets digitization. The authors’ analysis demonstrates how these synergistic value chain themes interrelate to empower hybrid offerings in the export market. Research limitations/implications While the conceptual development presented in this paper...

.... Findings Based on the extant literature, using a 2 × 2 matrix, the authors delineate the influence of two dimensions of servitization on entry mode decisions: customer relationship focus and digitalization focus. They conceptualize that relationship management and digitalization-based servitization have...

... software and hardware technologies. Thanks to these changes, online customers/users expect simplicity (Brouthers et al., 2016), convenience and relevance (Hänninen et al., 2017). This has given rise to digital entrepreneurship, which calls for new research approaches and explanations...