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Keywords: International performance
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Journal Articles
Journal Articles
Journal Articles
Journal Articles
International Marketing Review (2019) 36 (3): 318–341.
Published: 22 November 2018
... of strategic orientations and accounts for a mediated relationship of BD usage with international performance through orientations. Based on data from international firms, a conceptual framework is tested using regressions, path analyses, and additional robustness checks. Findings BD appears as having...
Journal Articles
International Marketing Review (2019) 36 (2): 289–315.
Published: 01 October 2018
... Agility Flexibility New products International performance In an elevated level of uncertainty and competition typifying international marketing, it is not surprising that agility has become a buzzword and has emerged as an alternative approach to old routines such as planning. However...
Journal Articles
International Marketing Review (2015) 32 (6): 686–712.
Published: 09 November 2015
... of dyadic business relationships (BRs) (customers/suppliers/research institutions/competitors) and business networks and their effect on international performance. Finally, the authors research whether insiders’ firm-specific advantages have a stronger effect on international performance than outsiders...
Journal Articles
International Marketing Review (2014) 31 (1): 51–78.
Published: 04 February 2014
...’ influence and thus benefit their firms. Originality/value – The study is the first to recognize and empirically focus on the relationships between IM and GM as distinct functions. The study accounts for a combined impact of international orientations on international performance. International...
Journal Articles
International Marketing Review (2012) 29 (2): 203–219.
Published: 20 April 2012
... manifestations of EOB at the expense of Kirznerian EOB. Originality/value This paper introduces Schumpeterian and Kirznerian entrepreneurial behavior in an international marketing context, and analyses the effects of these activities on international performance under varying levels of environmental...

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