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Keywords: International performance
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Journal Articles
Decades of research on international performance of SMEs; where are we and what are the priorities for the next decade?
Available to PurchaseAlireza Safargholi, Faezeh Yousefzadeh, Mehran Rezvani, Taraneh Farokhmanesh, Mohammad Hassan Mobaraki, Jahangir Yadollahi Farsi
Journal:
International Marketing Review
International Marketing Review (2024) 41 (6): 1242–1269.
Published: 10 September 2024
...Alireza Safargholi; Faezeh Yousefzadeh; Mehran Rezvani; Taraneh Farokhmanesh; Mohammad Hassan Mobaraki; Jahangir Yadollahi Farsi Purpose Small and medium-sized enterprises (SMEs) are highly concerned about every aspect of their international performance (IP) due to their limited resources. However...
Includes: Supplementary data
Journal Articles
International dynamic marketing capabilities and international performance during the pandemic: a study of export manufacturers from Poland
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2024) 41 (1): 162–198.
Published: 27 September 2023
.... Additionally, this study's results reveal that the significant and positive indirect effect of IDMCs on international performance (through mediators) is, however, weakened under conditions of extreme environmental dynamism. Research limitations/implications The limitations pertain to the cross-sectional...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2022) 39 (3): 463–481.
Published: 16 August 2021
...Mohammad Falahat; Pedro Soto-Acosta; T. Ramayah Purpose This study argues that having an entrepreneurial culture and market orientation are critical for young enterprises to gain competitive advantage and superior international performance. We investigate how young entrepreneurial companies...
Journal Articles
Big data and its strategic path to value in international firms
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2019) 36 (3): 318–341.
Published: 22 November 2018
... of strategic orientations and accounts for a mediated relationship of BD usage with international performance through orientations. Based on data from international firms, a conceptual framework is tested using regressions, path analyses, and additional robustness checks. Findings BD appears as having...
Journal Articles
Assessing the drivers and impact of international marketing agility
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2019) 36 (2): 289–315.
Published: 01 October 2018
... Agility Flexibility New products International performance In an elevated level of uncertainty and competition typifying international marketing, it is not surprising that agility has become a buzzword and has emerged as an alternative approach to old routines such as planning. However...
Journal Articles
Testing the revisited Uppsala model: does insidership improve international performance?
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2015) 32 (6): 686–712.
Published: 09 November 2015
... of dyadic business relationships (BRs) (customers/suppliers/research institutions/competitors) and business networks and their effect on international performance. Finally, the authors research whether insiders’ firm-specific advantages have a stronger effect on international performance than outsiders...
Journal Articles
Uncovering the influence of the international marketing function in international firms
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2014) 31 (1): 51–78.
Published: 04 February 2014
...’ influence and thus benefit their firms. Originality/value – The study is the first to recognize and empirically focus on the relationships between IM and GM as distinct functions. The study accounts for a combined impact of international orientations on international performance. International...
Journal Articles
Kirznerian and Schumpeterian entrepreneurial‐oriented behavior in turbulent export markets
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2012) 29 (2): 203–219.
Published: 20 April 2012
... manifestations of EOB at the expense of Kirznerian EOB. Originality/value This paper introduces Schumpeterian and Kirznerian entrepreneurial behavior in an international marketing context, and analyses the effects of these activities on international performance under varying levels of environmental...
